Reasons to Invest in Marketing Automation
Looking for a reason why you or your company should invest in Marketing Automation? Here are four reasons to invest in marketing automation:
The adoption of marketing automation technology is expected to increase by 50% by 2015 (Sirius Decisions). Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years (Focus Research). Marketing automation isn’t an option. It’s table stakes to compete. Don’t miss the boat.
Buyers Buy Differently
By 2020, customers will manage 85% of their relationship without talking to a human (Gartner Research).
Email Remains a Vital Strategy
89% of marketers said email was their primary channel for lead generation (Forrester Research). With a delivery rate of just 75%, achieving strong inbox placement remains a challenge in the B2B sector (Return Path).
Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost (Forrester Research). Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads (The Annuitas Group). Nurtured leads make 47% larger purchases than non-nurtured leads (The Annuitas Group). Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months (Gartner Research). Personalized emails improve click-through rates by 14%, and conversion rates by 10% (Aberdeen Group). Gartner estimates a 15% savings on creative production with marketing automation. Gartner estimates a 5% reduction in marketing waste through automating fulfillment.
Let us show you more reasons why you should invest in Lead Liaison’s software that provides marketing automation and more.
To be alerted of future posts, please click on the RSS button.