This is the seventh installment in the series How to Run a Webinar.
In our last post in this series, we talked about Promoting your webinar. The next step is to build a compelling landing page and “Thank You” page!
Build a Compelling Landing Page
Your marketing automation system should have some great tools in place to help you build a landing page and web form that’s styled and customized to fit the look and feel of your brand. Here are a few ways you can make a compelling landing page:
- Keep your communication succinct and list out the three benefits to joining the webinar (what you’ll learn).
- If the presenters are well known, consider putting a picture of the presenter on the page to personalize the event.
- If you’re offering an incentive, make it clear to the user what that incentive is.
- Keep the focus on the page, and converting the visitor. Don’t put other things like your website navigation menu or other links that could divert the user’s attention.
Build a Great “Thank You” Page
Similar to the landing page, you want the Thank You Page to be simple, with an easy way for the user to add the event to their calendar. Add a “add to calendar” button with instructions on how to add the event straight to their calendar. AddToCalendar has some neat tools to create buttons and links for this purpose. After the registration form is submitted, make sure to send a thank you email. All of this will increase your attendance rate.
In the next installment of How to Run a Webinar, we’ll talk about pre-webinar bonding.
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