The Evolution of the 21st Century Sales Rep, Webinar Hosted By Lead Liaison and the Sales Enablement Society

Dallas, Texas – Sales and marketing solutions provider, Lead Liaison, joins forces with the Sales Enablement Society, to discuss the the modern-day sales rep. The webinar will be hosted on Thursday, July 19th at 2:00pm EDT. Attendees can register for the event here.

Bob Britton is the President of the Sales Enablement Society, Dallas Chapter. With nearly 25 years of experience in sales and training, he’s honed in on his mission to improve performance of sales teams and innovatively focus on what moves the needle in sales.

Ryan Schefke, Customer Success Manager at Lead Liaison, will present alongside Britton. Schefke has over 20 years of sales experience and worked with the Lead Liaison team to develop their own Sales Enablement solution. The two hosts will be joined by special guest, Krista Kajewski, Director of Growth for Educated Change, a company dedicated to helping businesses balance technology, content, and social media overload.

“Educated Change is one of the companies leveraging AI in today’s increasingly complex selling environment,” says Britton. “They understand that technology is not the goal; technology is an enabler of human-to-human communications which are at the core of every sale.”

The team will discuss the characteristics and patterns of the modern day sales rep. Sales insight is in abundance, but it’s also important to measure the inefficiencies. Britton and Schefke will review the technology and tools that are helping to shape the future of sales, such as artificial intelligence (AI) and other sales enablement solutions, along with how to utilize those solutions without becoming a robot.

“There has to be a proper mixture of the human element and automation,” says Britton. “Automation should not be a solution, but rather the means to get to the solution.”

The panelists’ discussion will highlight the relationship between sales and marketing, and how that will affect tomorrow’s sales rep. They will also provide actionable steps that sales reps can take to keep up with the times.

“Bob and I have had many meaningful conversations about what businesses need to be doing to enable their reps to be successful,” Schefke says.” We’ve come to some really interesting observations. This webinar is intended to be a continuation of that discussion.”

To register for this webinar, and to submit your own questions for the panel to answer, click here. The webinar will be held on Thursday, July 19th at 2:00pm EDT.

About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit or call 1-800-89-LEADS (895-3237).

About Sales Enablement Society

The Sales Enablement Society is a volunteer organization founded in January 2016 by a diverse group of like-minded sales and marketing professionals based in the Washington, D.C. area. The Society’s goal is to better define sales enablement functions and roles within organizations, and to solve the vast disparities which exist in the profession today. The SES’s overall mission identifies best practices for successful outcomes, clarifies the operations for the sales enablement function, and develops criteria for sales enablement roles within successful organizations. To learn more, register and contact your local chapter visit