Good email marketing requires not only the ability to create compelling content, but a strategy for ensuring click throughs and open rates increase throughout your marketing efforts. For many companies, time is such a factor that developing a strategy around increasing readership and engagement becomes difficult. If you’re looking to solidify your email marketing efforts in 2014 look no further, we can help.
Fortunately, there are some strategies companies of all sizes can implement to ensure they’re getting the best content to their reader base and are increasing engagement as time passes. Now is a great time to start thinking about how your company manages email marketing and if there are potential ways to increase your stats and reach your readership more effectively.
Consider Your Subject Lines
If you haven’t yet created a subject line that features a call to action why not test one out? A call to action typically begins with a strong verb that compels the reader to do something. Good examples of strong subject lines are:
- Be the change you want to be.
- Enjoy the holidays for once!
- Open your own store today.
It’s important that your email subject line be fairly brief and concise. Verbose subjects don’t tend to get a lot of opens, particularly since most people use an email client that obscures part of the subject line. It’s always a good rule of thumb to get to the point quickly.
Strategically Place Links
Don’t just put a URL leading to your site in the sidebar of your email. Prominently feature a link back to your site or content in a few different places. One great way to get people clicking is to feature an interesting article that includes about 2-3 paragraphs of text in your email, and then post a “Read More” link where your article starts to get really compelling.
You can also experiment with creating a footer or other area in your email that groups “related content” links that allow people to click through to your site.
Vary Your Email Marketing Techniques
Rather than just sending out the normal company newsletter, try creating a new post when your company has a big sale, news or even if there’s a new blog post available to read. Check your email stats and take stock of what your client base seems interested in reading. By managing your stats, you can get an idea of how to best get the open rate and click throughs that you’re looking for.
If you need help creating content or managing your email marketing stats, Lead Liaison would love to help! Let us show you how today.