This article was posted as a Guest Blog Post by our affiliates at OnBlastBlog.com
Let’s get one thing straight: email marketing is not dead, nor is it dying. It is still one of the most effective means of generating leads and conversions for a business. The old ways may have died, but there are new elements rising into the spotlight that change how we look at our email campaigns.
Today I’ll share several of the email marketing elements you should be using in 2016, followed by an infographic filled with the latest strategies that you can implement into your next campaign.
Today’s Top Email Marketing Trends and Strategies (Infographic)
You should start by avoiding the most common email marketing mistakes. Now, let’s look at some of the most important elements in any modern strategy:
- Marketing automation such as drip campaigns and triggered message series are becoming more important to manage and nurture leads.
- Segmenting your email lists based on a variety of factors (such as whether they’ve purchased or not) will ensure that your emails are personalized and relevant to each category.
- Provide timely and relevant communication that addresses their needs.
- Offer exclusive content they can’t get any other way.