Creating infographics is one great way to share information with your audience base. For many small businesses, one of the main challenges in creating infographics is finding the time or the talent. It’s also important for small business to integrate graphic creation into an already-existing content strategy, rather than making them chief in the strategy.
Network dissemination is also important to consider – if you’re only using Twitter and you’re posting mostly infographics, chances are your audience will never see this content. Finding network-appropriate content should be part of your overall marketing strategy.
Is Creating Infographics Difficult?
Pretty much anyone can use a free graphics editor and slap together an infographic, but keep in mind that your audience wants to see streamlined content. The difference between a low-quality and high-quality infographic is something your audience doesn’t have to be graphics experts to pick up. Other businesses have set the bar with high-quality graphics and content, so it’s important to ensure that a graphics and design expert is looking over or even making your creations.
So is creating infographics difficult? Not necessarily – but creating high quality infographics is something you might need some help with. If nothing else, high quality templates are available for purchase from stock photo sites. You can always use a simple photo editor and modify these to suit your needs.
We’ve talked about how creating a content strategy that fits what your audience wants to see is the most important thing you can do. Once a small business gets a good method going for creating and disseminating infographics, these graphics often overtake a business’s social media stream.
Treat the infographics created by your company as you would any other type of content. Make sure that you’re measuring responsiveness – do more people comment, like or share infographics than they do text or image content you release? Do you find your numbers dropping when you use more or less graphics? As with any other social media content, the way you use graphics in your social media feed is an experiment at first. If you find tons of people responding and engaging when you post infographics, you’ll want to make sure. Opposite results should yield less infographics in your social media streams.
Brand Your Company
Don’t forget to include your company’s branding – including company name and logo – in your infographics. You don’t want another company sharing your images and taking credit for them! Branding ensures people will know the useful and beautiful data they’re seeing comes from you.
Your infographics should contain great data as well as beautiful imagery. Let us help with the data! Our content writers can put compelling stats together for your images. Talk to the Lead Liaison team about getting social media and content help for your company ASAP!