Lead Liaison is busy adding bits and pieces to our marketing automation software that deliver a better customer experience all the way around. With marketing automation, it’s important to bend your solution to what your business needs – not try to change the way your business operates to best fit your marketing automation purchase. This is why partnering with a company that’s changing its offering to better suit what customers need over time is a good solution for your business.
Many companies have event planning needs – consistently scheduling conferences, meetings and impromptu phone or Skype chats to get the job done. Without a system in place to get meetings off the ground at a moment’s notice, many companies have headaches ensuring that associates check their emails or phone messages in time to make crucial meetings or to prepare necessary meeting elements.
This is where marketing automation steps in – with the right company, event planning assets can be incorporated into the company’s marketing automation back end, creating an opportunity for employees to keep and access all necessary meeting information in one place and receive meeting reminders and scheduling details. Marketing automation for companies can be more about tracking leads when event planning capabilities are available.
Marketing Automation and Advanced Reporting
Marketing automation tools should come with easy to run and understand reports. These reports should be able to pull data that will shed light on the finer details of your company’s marketing automation efforts. From responses to a certain marketing campaign to fine data that can be used for quality control, the right reports should be run and viewed on a regular basis to give clients access to details and data that help make marketing decisions.
Your marketing automation team should be able to train you in running these reports as well as understanding them. It’s best to run and review reports on a schedule, perhaps as part of a regular departmental team meeting.
With changing technology, companies need to be ready to change their offerings to give better service to their clients. This includes incorporating phone, text, email marketing, social media tracking, article writing and other services into marketing automation offerings. At Lead Liaison, we’re proud to offer this technology as part of our increasing efforts to upgrade client services and provide integration of the latest technologies into our own services. We’d love to show you more – talk to us about how we can best service your business today!