How can you integrate trade shows and other industry events into your automated marketing?
Regardless of the industry you are in, trade shows are a great opportunity to gain new leads and meet potential new clients. Regardless of whether you plan to have a representative at the event or not, trade shows represent a gathering of individuals interested in the type of services that you provide, and interacting with them is always a positive experience. And since it is nearly impossible for most businesses to have a real presence at every relevant show, using some of the marketing automation tools provided by Lead Liaison can greatly increase your company’s visibility to attendees and the industry in general.
Social Media and Marketing Automation
One of the most straightforward ways to utilize Lead Liaison’s marketing automation tools to interact with trade show attendees and other individuals who are interested in what the show has to offer is to utilize the automated social media tools in Lead Liaison.
With a little bit of planning, your marketing team can quickly schedule LinkedIn, Twitter and Facebook posts to automatically post as the event approaches. With strategic use of hashtags and other markers, your company will become a part of the online community interested in the event, introducing you and your services to new clients naturally.
Social media automation doesn’t stop there either. During the event, posts about significant events can help attract attention to your company’s social media feeds, but even more effective are interactive posts that prompt community discussion. Social media posts that quiz attendees about favorite products and questions directed at attendees can all be scheduled in advance, generating create feedback and exposure.
Make New Connections and Keep Them Interested With Lead Liaison’s Lead Nurturing Tools
If you do have a representative at the event, be sure that they stay in tune with social media, but don’t neglect the face-to-face network opportunities inherent in events such as trade shows. You want to meet as many prospective clients as possible, but don’t let this be your only goal. You aren’t simply trying to sell – you want to be receptive and listen to what your new contacts are interested in.
After an event has occurred, enter any new client data obtained from the event or social media into Lead Liaison’s client database, and let the program qualify all prospective leads. Make sure to integrate any leads that may not pay off right away into Lead Liaison’s lead nurturing system – and also remember that trade shows offer you great opportunities to send a message to anyone already in your lead nurturing system.
Trade shows are fun events that bring together lots of disparate elements of any industry, and treated properly can yield fantastic information and lead generation. With a little planning and good use of marketing automation, you’ll be amazed at the difference even the most basic levels of interaction with these events will have.
Visit our revenue generation and marketing automation resource blog to learn more ways to use marketing automation to expand your client base and build your business with Lead Liaison.