1) Use Lead Profiles to Create Content
It is necessary to consider the characteristics of potential leads when you are creating new content or evaluating your current content. Understanding and making different types of content available can help you further profile prospects while creating a meaningful connection. Determine what content is getting the best response and how it relates to the lead profiles that have already been established.
2) Minimize Alternate Links on Landing Pages
Landing pages are designed to generate a specific response from your target prospects. Using landing pages that include a standard menu and multiple links, or one that mimics your main website will distract potential leads from the ultimate purpose. Make sure to minimize links to only the bare essentials.
3) Create Campaigns from Start to Finish
Since every piece of content should be designed to trigger a specific reaction. You will need to ensure that each subsequent piece will build towards the purpose of the campaign. It is beneficial to map out the objective for the entire campaign before you actually create a single piece of content.
4) Redevelop, Revise, and Reuse
Once a process, program or resource has been developed, don’t forget to reuse it in future campaigns. Redeveloping quality content and proven concepts is an essential part of marketing automation management. Incorporating these elements into new campaigns is an effective way to leverage your content and keep leads engaged. Marketing automation management is a massive undertaking and it should be managed by a professional who understands how to effectively utilize the software, as well as these eight tips. If you need help getting the most from your marketing automation software, please ask the experts at Lead Liaison for assistance.