How to Make Your Mobile Marketing Work Harder

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Does your mobile marketing match your consumers’ use of their devices? If you’re like most companies, the answer is “Probably not.”

There are different types of mobile users—regular, super, addicts, all of whom can be affected by mobile marketing in some way. How you reach them depends in part on the individual setups they have—push notifications, for example. Of course, push notifications equals more times opening an app. But push notifications can’t and shouldn’t be random. They should be designed to create an experience and action, as should SMS marketing.

The majority of customers wouldn’t mind more contact from brands using SMS marketing. Those messages get the attention of customers in a crowded world, and they often result in very quick review of a message.

There is a great gap between how much time we spend on our phones, and how much (or little) companies are investing in mobile advertising.

How important is mobile marketing


How can you make your mobile marketing work harder and smarter? To learn more about the potential in mobile marketing and the various ways to engage customers, check out Marketing Cloud’s article Mobile Marketing Examples to Energize Your 2016 Campaigns.

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Leveraging the Power of Automated Text Messaging

Automated Text MessagingMany people feel their relationships with their mobile technology – particularly smart phones- is sacred, limiting the opportunity for businesses to use automated text messaging and similar services to market their products. Many businesses overstepped their boundaries with automated text messaging, resulting in unsubscribes and giving text solicitation a bad name.

Fortunately, not all text messaging to potential clients is bad or unwanted. The key to working with bulk text messaging automation is understanding what clients want to see from you as well as proper segmentation. Blasting customers on the same list over and over again with daily texts is sure to get you bounces early on in the process.

So, how can you approach customers with automated text messaging in a way that doesn’t irritate the customer, but creates a conversion opportunity for your products or services?

Split Your List

Text messaging is something you should definitely take it easy on – messages should be brief, concise and sent infrequently. The lack of frequency requires a solid commitment to delivering only the most important messaging. That’s why it’s so important to split your list – make sure that the messaging you send out reaches the right clients.

Segment lists based on special offers, reminding clients when a certain promotion or webinar is taking place or announce contests. Make unsubscribe options very easy for clients to meet federal regulations. Ensuring you deliver the right kind of messaging to the right subscription list will decrease your chances of high unsubscribes.

Also, keep time frames in mind. Customers don’t want to receive texts from you on a daily basis. Avoid texting on holidays when clients may be enjoying time with their families and will only be distracted or annoyed by messaging.

Automated Text Messaging That Works

It’s important to work with a service that will allow you to segment lists and use text messaging for a variety of purposes. You can also create company lists that will allow you to remind employees of important meetings or office functions. You can use bulk texting to broadcast weather updates that affect work hours or keep your employees in the know about any other important happenings.

Bulk text messaging allows customers and even employees to stay on top of what’s happening at your organization. If used the right way with the best service provider, text messaging can provide some return on your investment.

Lead Liaison has partnered with Twilio to offer bulk text messaging, giving even more functionality to your site’s marketing automation back end! Contact us today to find out more.

Lead Liaison to Offer Text Messaging Automation

Automated text messaging via Twilio technology creates new possibilities for responsive marketing.

Allen, TX (PRWEB) June 03, 2014 – Lead Liaison, a sales and marketing automation solutions company, announces the inception of its text messaging feature technology via Twilio solutions. Current customers now have the power of texting technology available via Lead Liaison’s drag and drop interface, further positioning the company as the easiest to use solution in the industry.

Twilio is a flexible communications platform that allows users to text in bulk. Texts can be scheduled from within Lead Liaison to segmented lists with specific messaging specified by the end user, personalizing each text message using Lead Liaison tokens. This allows the sender to send marketing messaging based on a desired outcome such as further sales, re-engaging with the company or taking advantage of a specific offer.

The addition of text messaging strengthens Lead Liaison’s multi-channel marketing capability, giving users the ability to send targeted texts along with direct mail (postcards), email and promotional marketing items – deepening their offering around online and offline marketing. The service is intended to be flexible and to add value to current marketing automation properties.

Lead Liaison VP of Customer Success, Alan Page, spoke Monday on the benefits of utilizing text technology: “We’re excited to integrate another marketing channel for our customers. Text messages are like no other marketing method. Instead of traditional broadcast marketing facilities like email, text messaging is a form of narrowcast marketing. People check their cell phones 150 times per day on average. With 98% of all text messages being opened – you can bet our customers messages will get read. When used for very narrow, targeted marketing it’s highly effectively. The good news is that Lead Liaison enables companies to target their customers in a microscopic way, using demographics, social and behavioral information to pair down their audience.”

About Lead Liaison:

Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automated processes.

Press inquiries:

Amber Turrill
VP, Corporate Communications
888.895.3237 (888 89 LEADS)

How to Send SMS Messages with Marketing Automation

How to Send SMS Messages with Marketing AutomationLead Liaison is genuinely enthused about our ability to offer our customers automated, personalized and measurable multi-channel marketing capabilities. Like you, we were asking ourselves how to send SMS messages with marketing automation. Well, since our Revenue Generation Software™ helps customers deliver marketing automation strategies it’s a no brainer to plug-in the ability to send text messages directly into our platform. In addition to SMS messages, Lead Liaison’s platform can also deliver direct mail, email and voice calls as part of a comprehensive suite of actions.

Adding SMS marketing was fun and easy. We used a few components to pull the integration together, Twilio, Webhooks and our automated processes. Here are the steps we took:

  1. Opened our Twilio account, created a SMS phone number and funded the account with $20.00 (10 minutes)
  2. Created a Webhook call in Lead Liaison (3 minutes)
  3. Setup an automation to send text messages through our marketing automation, triggered off certain criteria/events (10 minutes)

In 23 minutes we beefed up our multi-channel marketing! The nice thing about this setup is that we configured things once and we were done. We were able to use Lead Liaison’s tokens (merge fields) to insert First Name and Mobile Phone Number into the body of the text message, keeping the content dynamic. We modularized the text message and packaged it up into a Webhook. Then we simply dragged/dropped the SMS call to Twilio into our automated workflow. Bam! No more wondering how to send sms messages with marketing automation, it’s here! See the image attached to this post to see our SMS message delivered by Twilio.