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Are you a numbers person? Do you want figures that show how lead management through marketing automation actually provides better results? Take a look at these marketing automation and lead management statistics. What marketing automation statistics do you have to share? Sales teams process over 58% of marketing-qualified leads (MQL) with a close rate of […]
Small business internet marketing is a full-time job in itself – and for many small business owners, its concepts and execution are unfamiliar territory. Fortunately, small businesses are able to access tools that will prove useful in self-managing their online marketing experiences. It’s simply no longer necessary to hire full-time or even part-time marketing employees. […]
I was reading this helpful post, 3 Lessons from 1000 Blog Posts on Marketing Automation, and I was impressed at how easily they were able to summarize the most important factors of such a powerful software strategy; create engagement, forget traditional channels, and measure effectiveness. I agree that these three factors are critical for its […]
I was researching new trends in marketing automation when I came across this great article on the 7 most popular Marketing Automation Trends. It made me think about all the ways marketing automation has grown and changed just within the past few years. In this post we examine how marketing automation is evolving to better […]
Houston, Houston, we have lift off!!! Marketing automation is taking off. David Cummings wrote a nice article on his blog the other day about the coming wave of marketing automation adoption. The post clearly lays out the opportunity for marketing automation vendors like Lead Liaison. More importantly, businesses have a great opportunity to bring new […]