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In order to both market effectively to your customers and enable your sales team to be able convert potential customers, you need to start understanding your leads, both on an individual scale and your lead database as a whole. After all, even the most skilled sales team can put up less than stellar conversion numbers if […]
Think your standalone CRM can drive your business? Try to integrate CRM and marketing automation for best results. One of the great challenges of marketing in the new landscape of online business is the fact that while your prospective customers have every opportunity to inspect your business and services, your sales team has very few […]
Lead Liaison Empowers Small to Mid-Sized Nonprofit Organizations (NPOs) with Complete Marketing Automation System to Grow their Business, Community and Donor Base Allen, TX (PRWEB) March 31, 2015 – Lead Liaison, the leading provider of marketing automation software to the mid-market, has announced the availability of their donation and payment management system as part of their solution […]
Do you know which leads are more likely to become customers? There’s nothing more exciting than a fresh new group of leads, all contacted through a successful marketing strategy and ready to be turned over to an eager sales staff. But as we all know an unfortunately small percentage of those leads, no how well […]
Marketing automation is far from a trendy phrase that businesses are using to create buzz. When marketing automation tools are implemented, lead nurturing skyrockets: an astounding 451% of companies see an increase in quality leads and 53% higher conversion rates. Marketing automation will also save you time, money, and stress and will condense many of your daily […]