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Automated marketing systems are efficient at generating leads, but these leads won’t be worth much if they are not converted into consumers. Today’s consumers are tired of spam emails and computer-generated campaigns and they expect a more personalized touch. Here are the first 3 of 7 tips on how to make marketing automation more personable: […]
One of the reasons that marketing automation is so effective at converting leads into customers is high-quality lead nurturing. Every article, blog, ebook, and webpages on a website needs to provide real value to the reader to be considered high-quality lead nurturing content. This higher-caliber of more relevant content will improve the customer experience by […]
Visitor tracking is one of the most important things you can do for your business. When people come to your website, they should have an opportunity to convert in some way – whether that’s contacting you, filling out a form or buying something. Once you have a clear visitor path in place on your website, […]
Marketing automation is designed to generate revenue. It has its hands strategically placed in all aspects of the buying process. It covers everything from initial sales prospecting to final lead conversion, and it includes valuable metrics for evaluating the results. Nine ways Marketing Automation Software Generates Revenue: 1. Sales Prospecting Marketing automation begins with […]
Website visitor tracking is an essential technology your business should use to stay competitive. More consumers shop online than anywhere else and website visitor tracking monitors buyer behavior while creating in depth profiles on every lead that comes in contact with your company’s front door and brand; your website. It is the most efficient and […]