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There has been considerable debate whether or not marketing automation is actually a disadvantage, since it automates such a crucial part of the customer experience. Many old-school marketers question the ability to really connect with customers using an automated computer software program. What these uninformed marketers don’t realize is that it takes a real person […]
Sales agents (and now marketing teams) often wrestle with lead management policies. You can’t execute lead management without the right approach. Here are a few key lead management strategies that every enterprise should adopt. Lead nurturing There are plenty of numbers being thrown around regarding how many leads are ready to buy on first contact. […]
Marketing automation can positively affect a company’s bottom line by creating much-needed links between investment and ROI. For CEOs, it’s more important than ever to get confirmation that marketing efforts are paying off for the company. Without the proper web tracking methodology and assets in place that calculate return on investment, marketers and their CEOs […]
This guest blog has been provided by Jasmine Sandler. Why You Need Digital Tools The Internet provides myriad opportunities for marketers to sell their products and services. But successful digital marketing requires sophisticated tools that work in tandem, creating ongoing efficiencies and insights. Digital tools are pieces of software that do two things: They automate and […]
While marketing automation can improve marketing and sales performance, companies are sometimes unsure of which metrics to focus on. Marketing automation platforms typically provide analytics that can be used as key performance indicators. In most cases, the marketing automation metrics that are often used as KPIs are similar to traditional metrics. Marketing Source Pipeline Marketing […]