This guest blog has been provided by Jasmine Sandler.
Why You Need Digital Tools
The Internet provides myriad opportunities for marketers to sell their products and services. But successful digital marketing requires sophisticated tools that work in tandem, creating ongoing efficiencies and insights.
Digital tools are pieces of software that do two things: They automate and manage a marketing process, and they measure the effectiveness of the initiative. For example, they can manage your CRM by taking information submitted by a prospect via a web form, segmenting the lead and relaying it so that a salesperson can easily use the information to nurture the sales process.
Types of Digital Tools
There are three levels of digital marketing tools:
1. Simple Tools
Examples include Google Alerts, Social Mention and Alexa. Each provides simple information. The first two track the mentions your product gets online; the latter shows the traffic ranking of your website and that of your competition.
2. Advanced Tools That Let You Take Action
Google Adwords drives leads. Lead Liaison automates the sales process. Hootsuite and Viral Heat help to manage social media programs.
3. Developer Tools
These tools help your web developer to create applications that enable you to deliver your brand across multiple platforms. Mobile apps, for example, can drive productivity for both salespeople and customers and help speed order processing. Google Webmaster is a tool that can help your SEO
How to Manage & Measure a Digital Marketing Program
All of these tools, or others like them, are needed to manage a digital marketing program. If you need an audit on your digital marketing strategy, an audit of your social media program or social media training for your team, I’m here to help. Contact me at Jasmine Sandler.com.