Marketing automation is a very powerful solution for many sales, marketing, and executive teams. The value of marketing automation is amplified when used properly along with planning and a process. Studies have shown only 25% of users get the full value from their investment in marketing automation, which parallels the early days of CRM implementations. To help maximize your return on invest we compiled a checklist to help you start preparing for marketing automation.
What else should people to do start preparing for marketing automation? What is missing from the marketing automation preparation checklist?
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