Allen, TX – The numbers are in for the Pay-Per-Click + Marketing Automation webinar, hosted last week by Lead Liaison and Mad Fish Digital. Lead Liaison saw an increase in registration and attendance of more than 300 percent against prior events. This increase in interest is likely due to the quality of both hosts’ history of webinars, as well as the topic discussed.
Pay-per-click (PPC) advertising and its relationship with marketing automation are both topics that the majority of businesses are eager to learn more about. Oftentimes the two topics are thought of as separate solutions, but are more effective when used together. Hosts Ben Herman from Mad Fish Digital, and Chris Kipgen from Lead Liaison, unpacked the information in a way that was both insightful and actionable.
Seventy-three percent of the webinar attendees said that they currently use paid advertising for their marketing efforts, but only 22 percent of attendees were tracking those efforts using marketing automation. The presenters used this information to tailor the presentation to fit the needs of the audience. It was clear that most attendees needed to better understand the relationship between the two strategies, which is what the hosts focused on.
“I had a great time with Chris talking about digital paid advertising and marketing automation,” says Herman. “The audience had some great questions, and I was glad that we could shed some light on how Mad Fish Digital strategies and the Lead Liaison platform work hand in hand.”
Mad Fish Digital, a digital marketing agency based in Portland, OR, discussed how to harness paid search, and how to keep a handle on the levers a company can control as it relates to PPC. Herman explained the difference between micro and macro conversions, and how to organize the data “after the click.”
Lead Liaison, a sales and marketing solutions provider based in Dallas, TX, went even further to map out the relationship with PPC and their legion of sales and marketing solutions. Kipgen demonstrated how to nurture leads that are a result of an ad click, as well as how to calculate and track AdWords ROI and costs per Prospect.
“I was really pleased at the level of engagement during this webinar,” says Kipgen. “I could tell that our audience was very interested in what we were talking about, and I think that it really inspired folks to get out there and accomplish their sales and marketing goals.”
About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).