Twenty years ago, few people could have predicted the power and reach of the internet. Ten years ago, few would have dreamed that social media platforms would continue to evolve and develop. Ten years from now, who knows what the Internet and social media will look like. But the reality of today’s business connection with customers includes the Internet and social media, and in all likelihood that includes a blog of some kind. While who posts, what they post, and how often they post may vary from business to business, what doesn’t vary is what it takes to put together a successful blog post.
That content includes several key components that are crucial to helping deliver your business’s information and message. From element to element—headline, intro, subhead, copy, to name just a few—there are ways that users tend to interact and information that stands out or gets lost. Constraints include length and keywords as well as time that it will take a user to get through the information. Because you’re competing not only with other businesses but other types of information on the internet, following guidelines for text as well as visual elements is important. This useful information can help you fine tune your marketing efforts online to enable a strong, positive interaction with current and potential clients.
Matt Banner expounded on the idea of writing the perfect blog post in his article, How to Write a Blog Post with Perfection: The Only Step-by-Step Guide You Need.
The graphic below breaks down each section of a blog post and provides tips on how to optimize it. Creating a share-worthy post is easy with this guide.