Marketing on a Small Budget
Are you a small business owner who needs marketing on a small budget? If so, you’re not alone. New businesses are popping up every day. The number of businesses in the US alone is pushing 25 million, many of which are B2B businesses. How do you generate more business in such a competitive environment? Here’s the good news, marketing on a small budget is possible by doing four basic things:
1. Purchase and setup a CRM system
2. Create a systematic approach to content creation
3. Start blogging, with references to your content (or a blog post as your content)
4. Procure Revenue Generation Software to automatically filter hot leads and maximize your first three investments
I remember when we first started Lead Liaison. It was embarrassing to monitor Google Analytics and only see three to four website visitors per day. No one could find us. Since being found we’ve increased our web traffic by seven fold, up 775%! We did it with a $0 marketing budget. To get found, you’ve got to get on the internet. The easiest thing to do is to create a blog system that automatically optimizes your pages for SEO. Create SEO-enabled content by optimizing your page around certain phrase or keywords and watch your traffic sky rocket. In fact, we’re writing this page with “marketing on a small budget” as our keyword. There’s no better way to market on a small budget than to create blog posts, for free!
Continue feeding your blog posts with valuable content. Check out our post, 101 Business to Business Lead Generation Ideas and Tips to get some content ideas. Here’s a quick tip, use an existing whitepaper, “section it off” and blog about each section. Also, use 3rd party content and blog about that – blogs don’t have to be ideas of your own or unique content. Just avoid copying/pasting content. Search engine spiders are smart.
Finally, get the most out of marketing on a small budget by purchasing Revenue Generation Software to rev up your marketing engine. Revenue Generation Software provides CRM integration, email marketing, lead distribution, lead generation, lead management, lead nurturing, lead qualification, marketing automation, sales prospecting and sales force automation in a single package. Most systems can be purchased for the price of a trade show. If you’re struggling to budget for Revenue Generation Software drop a trade show or pull back on direct mail and consider the ROI of Revenue Generation Software. Your team will see a significant boost in operational efficiency, more leads, more qualified leads and adopt a systematic approach to your sales and marketing process – which small businesses usually struggle with.
Let us know if you’d like to learn more about marketing on a small budget, creating a blog that’s automatically configured for SEO and what Revenue Generation Software can do for your business.
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