Today’s consumers are exceptionally fickle because they know they have an endless supply of online options. If they don’t find the answers they are searching for on one website, they will quickly jump to the next. In fact, most companies that don’t use website visitor tracking software will lose 95% of the visitors who have went on their site before they have the opportunity to really connect with them.
Website visitor tracking remedies this problem.
Modern businesses need to utilize a marketing automation strategy that includes website visitor tracking software to retain every potential lead. It is the fastest and most effective way to capture and convert more leads into customers.
Five reasons why it is necessary to follow leads with website visitor tracking
1. Captures Every Lead on Their Site
Website visitor tracking software automatically stores the IP address of every person who comes in contact with your website. It tells which link they followed to get to your site and which pages they landed on while they were on your site.
2. Determine Their Stage in the Buying Process
Marketing automation strategists are able to use website visitor tracking to monitor the online activity of each lead. This gives them powerful insight into where the lead is at in their buying process. Certain triggers, like visiting a company’s contact page can be strong indicators that a lead is approaching the end of their buying process.
3. Faster Responses to Interested Buyers
One great advantage to website visitor tracking is its ability to immediately notify the sales department if there is an interested buyer. If a potential lead’s characteristics and online behavior is similar to the profile of an existing client, the marketing automation software will immediately send a notification by text or email to the appropriate sales professional. This technology also makes it easier to quickly answer lead’s questions and concerns as they occur.
4. Analyze and Identify Behavioral Patterns
Behavioral patterns will become apparent as the website visitor tracking software evaluates more and more leads. It will be easier to identify buying triggers if you consistently follow and analyze the paths of recently converted leads.
5. Build a Comprehensive Lead Profile
Website visitor tracking makes it easier to develop a complete lead profile that covers all behavioral and demographic characteristics since it physical follows each lead throughout their buying process. This information will make it easier to connect and convert more leads.
Website visitor tracking software will capture every lead on a site, determine what stage they are at in their buying process, make it easier to quickly respond to interested buyers, identify behavioral patterns and help build a comprehensive lead profile. That is why it is so necessary to follow leads with website visitor tracking.