Lead Tracking
About 70% of all buyers conduct research online before calling the provider or filling out a web form. Find out whose looking by tracking prospects progress and interaction in real time before they contact sales.
- Send real time alerts like text messages when prospects view web content that signifies interest
- Identify what page a prospect is viewing in real time, know what interests them and when they’re interested
- Trigger real time conversion events that send prospects to sales based on behavioral patterns
Lead Tracking Best Practices
Use a tracking solution that is real time and provides desktop software to keep your
company up to date. It’s helpful to know when a prospect, or competitor, is thinking about your solution.
Benefits of Lead Tracking
Tracking leads in real time and compiling online behavior over time prepares sales before making contact with a lead.
Lead Liaison keeps a detailed history of a prospect’s website visits and relays this information to the appropriate sales team members when the prospect’s “behavior” signals strong enough interest. Behaviors, or triggers, are defined by sales and marketing based on various parameters. If the prospect isn’t hot enough yet, Lead Liaison will leave the lead for marketing to prospect to using our automated
lead nurturing programs.
