Database segmentation is a crucial element of allowing your marketing and sales team to communicate effectively with leads and customers. It becomes even more important as the overall number of leads and customers grows to ensure that you are able to remain in contact with everyone. However, it is equally important that the communication you send to your customers is relevant to the individual, and that you are not spamming leads with unwanted information, potentially turning them away from your business. Lead Liaison features many intuitive automated tools to help you manage your growing database of customer contacts.
Different Methods Of Data Segmentation
One of the most important features of Lead Liaison is the ability to dynamically create lists in order to quickly and accurately send emails to your relevant leads. Lead Liaison has over 65 preset attributes to segment your database and help you communicate the correct information at the correct times to your leads. Those categories can broadly be defined as related to lead strength, helping you access customers when the Lead Liaison database has determined they are most ready to purchase your services, and personalization, so you can send communications based off specific relevant information gathered about your customers.
Segmenting customers according to the strength and type of leads helps you connect with customers when they are ready to purchase your service with the correct level of service appropriate for their needs and budget. Lead grade is an attribute that is defined in the Lead Liaison database based on how well an individual fits your buyer profile. This helps ensure that each customer is being approached with an appropriate level of service by your sales and marketing teams. Lead score is an attribute that is determined by a customer’s interaction with your website, sales team and marketing. This attribute helps you know how interested a customer is in your service and when they might be most likely to buy.
By creating lists based on personalization attributes, you can contact your customers with services that are specific to their location, needs or ability to interact with your services. One of the best ways to use this is by creating lists based on geography, so you can quickly communicate with your leads in a specific region with relevant information. Another important factor is a customer job title, since an owner or vice-president can make purchasing decisions that individuals lower in the hierarchy would not be able to. Past purchases is another important factor to consider when segmenting your customer database, so you can inform your customer of services that could be repeated or inform them of a complementary offer.
Use Data Segmentation To Maximize Efficiency
In addition to accessing customers to inform them of relevant opportunities, you can also use data segmentation to help reduce waste. Attributes such as delivery bounce, do not call or do not email all help to ensure that your marketing and sales teams aren’t wasting their time contacting someone who is uninterested in your service.
These are only some of the ways that Lead Liaison’s automated data segmentation services can help your business, visit our resource blog to learn more.