Qualifying Leads by Lifecycle Stage Defining Marketing Qualified Lead, or MQL, can be a slippery process because companies, departments and individuals can have very different viewpoints as to what really makes a prospect and MQL. At Lead Liaison, we let Marketing and Sales define the stages together, so everyone owns and clearly understands what […]
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Entries by Brad Froese
In this release we’re pleased to introduce many exciting enhancements to GoExhibit!, Lead Liaison’s Event Lead Management solution. These updates include an all-new visual Events interface, new organization options, searching/filtering submissions in the app, new analytics, and better overall user experience for both end users and administrators. As always, please feel free to contact your Lead […]