Get a diverse mix of people Research your staff Ask them! Let’s face facts – if your team has had a poor conversation with someone at the booth, no matter how good your stand, product, or follow-up, you’re unlikely to convert that prospect into a customer. All of the great work pre-event can all be […]
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What are the best methods of post-event follow up? Email correspondence as soon as possible after collecting the lead. Handwritten letters or cards with additional information about your products / services. Telephone follow-up no within one week after the event. Following a simple process will help you connect with far more of your leads. Step […]
Few companies are fortunate enough to create an entirely new high-tech market, and even less so dominate that market. Many join at the right time once costs have dropped and the market is sufficiently inflated. So why do so many companies lose their way to becoming a market leader? The potential answers to this are almost […]