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Marketing Automation Software Competitive Analysis Report – Lead Liaison and University of Dallas

University of Dallas

University of Dallas and Lead Liaison Provide Marketing Automation Competitive Analysis Report

The marketing automation software market size was approximately $750M in sales revenue last year (2013), which represents an astounding growth of 50% year over year for the past several years. By the end of 2014, the market is expected to grow to $1.2B, 60% year over year. According to IDC, marketing automation will be growing faster than any other CRM segment over the next three years. Gartner finds marketing automation will lead CRM application segment growth with a 10.7% compound annual growth (CAGR) through 2016, reaching a total market value of $4.6B.

A research study performed by the University of Dallas, Satish & Yasmin Gupta College of Business, called the Marketing Automation Software Competitive Analysis Report, revealed that smaller marketing automation providers offer the same amount of features to small to medium sized businesses as larger competitors. Their offerings prove to be advantageous to small companies looking to save money and increase reach to potential leads.

The study compares four companies, Act-OnSharpSpringeTrigue and Lead Liaison. The companies were chosen because they specialize in offering marketing automation solutions to small to medium sized businesses. Standard offerings for marketing automation software include email, social media, search engine optimization, blogging tools and CRM integration. Act-On is considered a leader in the market by its competitors as they offer a full package for automation software and have been used by departments in larger organizations. The study found that Lead Liaison, a marketing automation upstart in Allen, TX, offers almost all the same capabilities as the leaders in the market and provides distinct advantages to small to mid sized businesses. A rich and easy to use interface, comprehensive lead qualification, and a multi-channel communication engine that sends email, text messages, direct mail and other physical marketing items standout as superior capabilities. The research study also revealed unique services tailored for small businesses, such as content creation, where Lead Liaison offers businesses a portal to generate marketing and leadership content for SEO purposes – necessary for small business with resource constraints. Act-On and Lead Liaison offer flexible payment plans including an offering on a monthly basis. This provides small companies with tight budgets the flexibility to manage cash flow and reduced risk by knowing they don’t have to commit to a contract for several years. These platforms are valuable to the small to mid sized market as they help attract customers and increase sales and awareness.

The research study also offers guidance on what small businesses should consider before choosing a marketing automation solution. Some areas of consideration are; update your CRM data, dedicate time for training, develop a sales and marketing process, develop content to provide to customers and prospects, and understand how others have implemented marketing automation. Please feel free to download the report published on 1/21/2015.

About Lead Liaison:

Learn more about Lead Liaison’s solution for marketing automation for universities and education providers. Lead Liaison provides cloud-based marketing and sales automation solutions that help businesses worldwide attract, convert, and close leads. The company markets to small to mid-sized businesses and focuses on providing a user-friendly and innovative Revenue Generation Software® platform. Their software delivers powerful solutions that accelerate sales, improve efficiency and build stronger relationships with prospects, customers and partners through the use of automation.

About University of Dallas:

The University of Dallas is a co-educational, Catholic university founded in 1956. Our students are enrolled in undergraduate, graduate and continuing education programs through the Constantin College of Liberal Arts, the Satish & Yasmin Gupta College of Business, the Braniff Graduate School of Liberal Arts, the School of Ministry and the Center for Professional Development. The University of Dallas has its main campus in Irving, Texas, and an international campus near Rome, Italy.

The main campus, in Irving, is only minutes from downtown Dallas in a city of 200,000 residents. The campus is an oasis of nature in the center of Metroplex, on 225 rolling acres that overlook both the Las Colinas Urban Center and the skyscrapers of Dallas. The University of Dallas is about 10 miles from the Dallas-Fort Worth International Airport.

Press inquiries:

Amber Turrill
VP, Corporate Communications
corporate(at)leadliaison(dot)com
888.895.3237 (888 89 LEADS)

How our Company Saved $9,618 on our Mailchimp Email Campaign – Get More out of Email Marketing

Get More out of Email Marketing

Get More out of Email MarketingOur company recently sent an email campaign the “old school way” to see how difficult and costly it would be compared to sending the email campaign and complement the strategy with Lead Liaison. We wanted to empathize with the 100s of thousands of companies that spend money on email marketing but aren’t equipped with the full software solution to turn their salespeople into “happy heroes”. Companies think they’re saving money by going with email service providers like Mailchimp or Constant Contact, when they end up spending way more than they anticipated in the end without having software that fosters sales efficiency. In this post we explain how to get more out of email marketing. Lets unfold what we did.

In this exercise, we sent out an email to 17,000 contacts. Although Lead Liaison has a powerful email marketing component to the platform, we wanted to act like most businesses and signed up for Mailchimp. The campaign was a huge success and cultivated the average click-throughs (2.2%) in the software and web application industry. That’s 374 people that clicked at least one link in our email campaign. Now, most businesses would send that list of click-throughs to their sales team and ask them to follow up. Let’s look at the investment required to properly follow up with these 374 “leads”:

  1. 374 people clicked a link.
  2. Consider an average time of 20 minutes for each rep to research the lead, contact them, add reminders in their CRM, follow up, etc. It’s probably more, but we’ll be conservative here.
  3. 374 people x 20 minutes = 7,480 minutes = 125 hours spent chasing these leads.
  4. We all know salespeople are the most expensive resource in a company. The average fully burdened cost of a software salesperson is $175,000 per year. $175,000 / 2,080 business hours in a year = $84 per hour.
  5. 125 hours x $84 per hour = $10,500 spent following up with these leads.

Yep, that’s right…a typical company would spend over $10,000 on their email campaign. These companies might be looking for some cost savings as a Mailchimp subscription at this contact level is $150 for the month; however, they end up spending a lot more in operational costs. It’s important to look at the total cost of the campaign, from the price of the software to deliver the campaign through the follow up. The problem with this type of traditional approach to email marketing is that the marketing person has to invest more time (and ultimately the company’s money), extracting data from Mailchimp, parsing data to determine which reps should get each lead, and delivering data to them. Now, let’s look at how we saved 92% of that investment, or $9,618, by using Lead Liaison for sales efficiency.

Instead of following up with everyone that clicked a link in an email, we used Lead Liaison to take care of all our tracking, lead qualification and lead distribution. It took us 20 minutes to set things up before sending our campaign through Mailchimp. We spent 5 minutes adding a tracking token to the end of each of our links inside the Mailchimp Campaign. Then we spent 15 minutes setting up a Workflow that ran for two weeks following the launch of our email campaign. In our Workflow we told the system to look for:

  • new leads from email marketing with
  • website activity after the date we launched the campaign
  • with a lead score more than 30

With these rules we could automatically distribute warm leads to our sales team, based on territory, round robin, or sales rep performance. The lead is then automatically synced into our CRM and the salesperson gets a task reminder to follow up. The sales team is a lot happier as they’re focusing on qualified leads and don’t have to bother with data entry. Lets look at the numbers:

  1. 21 hot leads were generated that met the above criteria
  2. The reps were able to spend more quality time (30 minutes per lead) on each prospect as they knew their prep and research would be more meaningful with higher quality leads. Reps used Lead Liaison to see what the person looked at after they clicked the link in the email and how many other times they visited our website. Reps could see all kinds of digital behavior like when they played our video explainer, visited our pricing page, and more.
  3. 21 hot leads x 30 minutes per lead = 10.5 hours spent chasing hot leads
  4. At $84 per hour, that’s $882.
  5. Compared to $10,500 for the “traditional” approach to following up to an email campaign, our company saved 92%, or $9,618, had a happier sales and marketing team, kept all the data in the system, and saved time not having to export or lose data.

That’s a pretty compelling ROI. Even if we didn’t invest the 15 minutes setting up the Workflow in Lead Liaison, we could have used our visitor tracking solution for the period of our campaign, filter out Known Leads (people with an email) with an Original Lead Source of Email Marketing, and sort by Lead Score. The website visitor tracking view displays businesses visiting our website in real-time and tracks activity across all our marketing channels. We could have easily clicked the “Hits” column to see what pages people viewed during their visit and how many times they visited our website since the campaign ran.

website visitor traffic

We hope you try a modern approach to email marketing and connect email to web using Lead Liaison to get more out of email marketing.

Are You Ready to Deploy Marketing Automation Software?

Deploy Marketing AutomationIf you’re considering deploying marketing automation software, you may have wondered if your business is actually ready for the change.  After all, adopting software is an already risky venture if you’re not prepared and if you do it too soon, it can be a disaster.  Let’s take a look at why you might be ready to deploy marketing automation software.

Decreased Conversions and Inability to Scale

Having a significant decrease in sales conversions from your email marketing campaigns?  It might be time to implement marketing automation.  Marketing automation can help you move away from generic email messages by providing your prospects with relevant information that applies to their unique situation.  This will help you improve your conversion rate significantly.  If you’re having trouble figuring out how to deliver quality messages, then you have an inability to scale.  Marketing automation gives you real-time analytics and service communications that will win and keep customers.

High Cost Errors and Privacy Concerns

New privacy laws will soon be implemented and the rules regarding tracking of opt-ins and audit will be strict.  If you’re worried about execution of these new regulations and the consequences that come with them, you should probably add marketing automation to your business repertoire.  Tracking and compliance issues will be reduced with marketing automation software.  Because you’re doing your marketing manually, risk of human error is high.  Automation mitigates that risk ensuring that your emails get to the appropriate place.

Competition

Let’s face it – your competitors are probably already using marketing automation software.  Reaching prospects is done the most effectively by automation and this means that your competitors are reaching prospects faster than you.  Worse than that, it could mean that they’re reaching your customers more often than you.  If they are, it means that in all probability your customers are receiving more relevant content from someone else and are probably considering why they’re with you as opposed to another company.

Lead Scoring

If you want to align your marketing and sales teams, you should really consider trying to deploy marketing automation software.  Lead scoring will give you insight and prioritize your leads based on a slew of criteria:  demographics and prospect activity being the main two.  Automation platforms can provide you with a way to save time, money, and frustration of your marketers and sellers – and employee productivity and relationships are real features that can make the difference in your business thriving or failing.

Ensuring that you’re implementing marketing automation at the right time will ensure maximum effectiveness for your business and teams.  Making the move at the right time will significantly improve your chances of success as you utilize this new tool in marketing. Talk to the Lead Liaison team today about how deploying marketing automation can change your business for the better!

Marketing Automation in 2015: This is YOUR Year

Marketing Automation in 2015We’re confident that 2015 will be The Year of Marketing Automation – this could be both our and your best year yet. After all, the idea of Marketing Automation isn’t a new one.  Marketing automation has been around in one form or another for decades.  Mailing campaigns intending to engage customers have existed long before we became a social medial and email culture.

Now, marketing solution is one of the fastest growing marketing solutions available and 2015 is poised to be a grand year for it.  Let’s go over what’s happening in the market right now that makes this the best time to add marketing automation to optimize your performance and get the best results.

Why Add Marketing Automation in 2015?

First, when you look at the data it’s easy to see why you should add marketing automation software to your repertoire of business solutions.  75% of top performing companies have been using some type of marketing automation in their businesses for the last two years.  Other data suggests that business-to-business companies increase their sales-pipeline contributions by 10% when adding marketing automation – this includes 25% of business-to-business Fortune 500 companies.

Mobile Marketing and Marketing Automation in 2015

If you really want to get serious about marketing automation in 2015 and you already have a platform, then your next logical step is to think about mobile marketing.  Mobile technology is the first screen in a customer’s life and a marketing tool that they carry everywhere.  By employing mobile marketing, you’re able to tell when, how, and where they’d like to be approached.  However, to properly engage customers using mobile devices, there are some hard and fast rules you should note:

  • Don’t engage based on location alone.  With location services activating marketing messages, consumers are likely to be blasted with messages at every street corner.  This will lead to frustration and many customers will begin to ignore messages, even when those messages are relevant.
  • Beacons aren’t able to engage successfully.  Beacons are messages, much like location services, that engage a consumer based on what they’re near.  Staying at the Hilton?  Beacons will send messages to a device letting the consumer know what restaurants, sporting events, and theaters are nearby.  Poor beacon strategy will decrease engagement and drive consumers away.  Don’t rush to roll out beacons unless you’re sure you have a strategy in place that will be successful.
  • Protect your customer’s data.  With high profile data breaches in the news last year, consumers are aware that you’re collecting their information and that there’s always a potential for it to get out.  Taking appropriate steps to ensure a checks and balances system before collecting data will ensure that your customers are safe and you’re protected from bad press and customer disenchantment.

Marketing automation is also getting more affordable. Many new marketing automation startups that have proven successful, are forcing old players to get with the times and reduce prices.  If they choose not to lower prices they’ll become more specific in different areas in order to service their customers.  Competition will be fierce in 2015, which will lead many to change the way they do business.  Many startups will see success and offer freemium services and/or services with no startup fees involved.

2015 will truly be the year that any company, no matter how small or the size of its budget, can begin to market like Fortune 500 businesses.  Let us show you how marketing automation can make this year the best yet for your business!

Marketing Automation and Trial Conversion

Marketing Automation and Trial ConversionIf you’re failing to convert customers from your free trial offers then there’s probably a very simple reason why:  you’re failing to engage them.  Failing to engage potential customers within the first three days of a free-trial sign up is the number one reason why customers lose interest in a product or feature.  And if they’re not interested or find the experience enjoyable, they’ll get bored with the product, and will fail to convert.

On average, you can expect somewhere around 15% of your free-trial users to become paying customers.  That number drops significantly within ninety days as you lose customers as they try the product and find that it might not work for them.  So you might be wondering how exactly you’re supposed to attract more free trial users, convert them to customers, and keep them as customers.  This is where marketing automation and trial conversion comes into play.

Marketing Automation and Trial Conversion

Email marketing can be a useful tool in getting customers to convert.  Even if you have a small percentage of users converting to paying customers, a small improvement in activation rate will increase your paying customers.  Developing a relationship with your potential customers can be as simple as sending short, concise, and personalized messages via marketing automation.

You’re going to want to send your first messages within ninety minutes of your leads expressing an interest in the product – this will give you the best chance of converting them.  Marketing automation can do all of this for you.  All you have to do is set up your software to trigger an email once a customer signs up for the free trial.

Crafting Scheduled Messages

You should also have a scheduled messaged that explains all of the features of the free trial program or product and how to get started quickly.  This message should give customers the option of contacting a representative at your company or within your customer service department if they have questions – which is just another way for you to establish a personal relationship with the customer.

Scheduling multiple messages throughout the trial period will also help you with your conversion rate but only as long as you’re adding convincing content.  Marketing automation via trial conversion can help you monitor your customer’s free trial use and trigger appropriate e-mails to be sent to them.  For example, if your customer hasn’t used the free trial in a week, your marketing automation software could trigger an email with the goal of getting the customer back to the trial.

By monitoring usage of the trial, marketing automation can give you valuable insight into whether or not an extension of that free trial is appropriate.  Users who have already stopped using the product prior to the end of the free trial are unlikely to move forward in your sales funnel.  However, users who are actively using the product but stop due to attrition may be viable candidates for at trial extension.

If you’re ready to take the next step in applying a marketing automation solution to your business, contact us today!

Marketing Automation Trends to Watch

Marketing Automation:  Trends to WatchTime to keep your eye on a few marketing automation trends to watch. With more than 60% of top performing companies utilizing marketing automation, one might believe that marketing automation has hit its peak. After all, there’s nowhere left to go but down.  However, the percentage of businesses utilizing marketing automation continues to increase.  While the benefits of these services are impossible to ignore, it’s important to be aware of upcoming trends to make the most out of your marketing automation.

With marketing automation pervading all business functions, it’s not enough to just automate and personalize content and messages.  In fact, marketers are beginning to demand automation that predicts interactions and lead conversion rates.  Software continues to evolve at such a fast pace that predictions about consumer behavior and buying patterns isn’t that far off.  As algorithms and technology advance, marketers are able to determine who their best customers will be.

Mobile Marketing Automation

An astounding ninety-one percent of American’s now own cell phones.  What this means for marketing automation is that messages and content are being delivered whenever and wherever a customer is.  In fact, market research predicts that mobile apps will own almost 30 percent of all sales in just two short years – by 2017.  Additionally, the price point of mobile marketing is astounding:  for every $1 spent, marketers can expect $20 in sales returns.

Even now, mobile data and location services can give marketers powerful information, like what brands or stores a customer is near.  That information means that soon marketing automation will be able to transmit messages that are not only personalized but messages that are specific to the right time and place, as well as tracking online and offline events. Marketing automation is also evolving to let marketers make their own goals.  The best indication of success is real-time customer behavior instead of clicks and opens.  Tracking these numbers will give valuable insight into measuring smaller progressions to reach an ultimate goal, which is set by you and not the service.

Looking into the Future

Another big trend in marketing automation is the fact that you are no longer required to possess a deep technological knowledge to understand or operate marketing automation software.  Drop down menus and drag and drop functionality have changed the way marketing automation is used.  It’s incredibly simple software that can make a tremendous impact on how you do business and your results.  Also, no longer is the software a big expense – even the best marketing automation software out there can be affordable and relatively inexpensive – especially when you consider your return on investment.

These trends are just some that you can expect to see over the next 12 months.  While there will be others, these are the ones most likely to make a significant impact in 2015.

Disappointed with LeadLander?

Disappointed with LeadLanderAre you disappointed with LeadLander? LeadLander sells its product with a simple premise: throw some tracking code on your website and wait for the magic to happen.

Then you wait….and wait….and where is all of this magic?

The reality is that you need a strategy with any visitor tracking product that you use.  Your strategy should include four basic questions and include capabilities to achieve the answers to these questions:

  1. How do you draw active/interested buyers of your product to your site?
  2. Can your program filter buyers based on their likelihood of buying at any given time?
  3. Does your strategy allow you to distinguish between which products/services that an individual buyer is most likely to be interested in?
  4. Once a buyer is identified, what happens next in your sales process? Does your technology support execution of this strategy?

We used the solution for about two years. We started to call it LostLander. It sent us off on a wild goose chase the majority of the time. We ended up spending more money than we did without it. Instead of turning into a revenue driver, it was a cost center. – VP Sales, Lance Boyd, Arxan Technologies.

The good news is that a few simple strategies are likely to raise your sales results, and help you maximize the value of many of the sales and marketing efforts that you are presently engaged in.   If you are interested in a free consultation on marketing strategies that might help boost your success with programs like LeadLander; I highly recommend contacting us and asking for a free 30 minute consultation.

Marketing Automation: Before and After

Marketing Automation Before and AfterIf you’re on the fence about marketing automation, it might be best for you to take a look at how it can transform your business by comparing the before with the after.

First, you may be wondering how a move to marketing automation will benefit your business financially.  It’s a fair question and one with an interesting answer. On average, marketing automation costs less than what it would cost you to hire three to four employees to do the same job.  Combined with payroll taxes, health insurance, and other benefits – this could mean huge savings for companies.

Marketing automation is also able to make a significant impact in small to medium sized companies.  For the most part, those marketing departments are relatively small, so it’s difficult to devote the time and energy to daily tasks let alone things like updating databases and tracking content performance.  Marketing automation can make a major impact in these areas by doing that work for you.

Marketing Automation: The Before

When we start getting into the before of larger, multi-national companies, the impact that automation can have becomes even clearer.  Large companies are often running campaigns and social media accounts for several locations or departments, all at the same time.  As an example, Unilever owns more than 400 brands worldwide.  They have a variety of marketing campaigns for different brands, in different parts of the world, for different products; at any given time.  Marketing automation would help a company like Unilever manage the activity on all of their social media sites, including scheduling content, tracking interactions and followers, and delivering real-time data to see how a strategy is performing overall.

Working the Demographics

Besides tracking how well your campaigns are performing, marketing automation gives you the ability to target them to specific demographics.  If you’re targeting clients of all kinds, marketing automation can help you specify where they fall in the buying pipeline.  Are they marketing managers themselves or are they business owners?  Automation can help you keep that information straight while sending targeted messages to all of your clients.  Most companies will see an increase in sales and conversion rates once they implement marketing automation solutions.

Beyond all this, marketing automation will create a more predictable revenue cycle and align your sales and marketing teams, which will substantially increase your growth.  Some experts say that by using marketing automation, a company can expect a 29% increase in won deals as opposed to 19% won deals, without marketing automation.  Your sales department will benefit as well.  For a majority of companies, 73% of the leads that the sales department receive, go nowhere.  With marketing automation, you’re able to identify and cut out the 73% ahead of time, which means that your sales team is able to focus on high-quality leads.  Not only that but since nurtured leads tend to spend about 47% more than non-nurtured leads, you don’t have to wait around for your sales team to establish relationships.  Marketing automation has already done that for you, with targeted, personalized messages and content.

These are only a few of the ways that marketing automation can benefit your company and transform your sales team.  If the after looks better than the before to you, contact us today to get started with your marketing automation solution!

What Companies Provide Marketing Automation?

Marketing Automation CompaniesIn the never-ending list of software options that business owners consider when trying to improve efficiency and save money, marketing automation ranks high.  In fact, marketing automation software has become one of the most in-demand tools for marketers.  In all that noise, it’s difficult to navigate what companies provide marketing automation software, and which one is best suited for your particular wants and needs.  Let’s take a look at some options.

First, there’s a key distinction to make. 100s of companies claim to provide marketing automation. Case in point, many email marketing companies say they’re a marketing automation provider. There are only a handful of pure-play marketing automation companies that focus deeply on key areas of automation, including lead qualification, lead nurturing, lead distribution and sales intelligence. What it really boils down to is the size of company you’re looking to work with, public or private, and how fat your wallet is. Here are some pure-play vendors to keep in mind:

Oracle Eloqua

With more than 50,000 users, Oracle’s Eloqua software ranks at the top of the list of marketing automation software.  Robust and allowing for considerable customization, Eloqua is appropriate software for businesses that focus on email marketing and data cleansing. Eloqua also offers pre-designed templates for landing pages as well as the option to block free email addresses on contact forms, which provides better quality leads to sales teams.

Before choosing any marketing automation software, you need to decide what your priorities are.  You should be aware that high technical skills and knowledge will be required to use Eloqua.

Marketo

Marketo’s marketing automation software has evolved since its introduction several years ago. Marketo has expanded to include B2B personalization and marketing management (budgeting software)solutions.  Marketo’s platform allows users to stream their overall marketing process and efforts.  In general, Marketo has seen extraordinary growth since introducing their software and was ranked the 78th fastest growing business in 2012.

Marketo has its ups and downs – one of its obvious downs being as a company of its size, individual attention may be limited. The novelty of going with a boutique firm in this space never wears off.

Pardot

Pardot introduced their marketing automation software in 2007 and was acquired by ExactTarget in 2012. Ranked the 172nd fastest growing business in 2012, Pardot experienced a 2,001% increase in growth over a three-year period.  Offering an email design interface including multiple pre-built templates, Pardot allows users to configure email content that’s driven by date fields or sales rep assignments.  Additionally, many users claim that Pardot is able to improve inbound marketing strategies while letting companies focus on the most promising leads.

Developing a wish list of features and requirements and then choosing the tool that best suits your needs is the best way to choose a marketing automation program. This way, you’re likely to spend your budget on the best software out there while embracing the technology that will likely improve your business processes.  Marketing automation is becoming mainstream and with it, the list of companies who provide this software is growing.  Research carefully, include your sales and marketing teams, and choose software that will best drive revenue and covert leads into customers.

Better yet, take a look at Lead Liaison’s offerings and work with a company that is not clamoring to satisfy Wall Street, can  meet your individual needs, and give you more in-depth training than anyone else on the market. You’ll need a fat wallet for Marketo, Eloqua and Pardot, and you’ll have plenty of money left over to eat lunch with Lead Liaison. We can help you take the next step in considering marketing automation solutions!  Feel free to ping us to learn more!

Is Marketing Automation a Good Idea?

Is Marketing Automation a Good Idea?Have you been asking yourself, is marketing automation a good idea? Or maybe, is marketing automation worth the hassle? To run an effective marketing campaign and gather appropriate leads, marketers should take advantage of marketing automation.  Marketing automation gives you the ability to manage the targeting, timing, and content of your outbound messages in the most effective way possible.  By implementing marketing automation, you’ll be able to personalize your marketing to each prospect’s wants and needs based on where they are in the buying pipeline.

Of course, everyone knows that increased revenues are the number one reason most businesses decide to incorporate marketing automation.  In fact, out of top performing companies, 70% are found to use marketing automation.  But what you might not realize about marketing automation is that it also helps companies build and improve internal communications, making your sales and marketing teams more effective.  When marketing and sales teams come together, their mutual decisions are most effectively implemented through marketing automation.  This improvement results in effective lead nurturing, scoring, and a handoff process designed to meet both the marketing goals of the organization and sales requirements.

Marketing Automation: Is It a Good Idea?

Many times, marketing automation is the solution to specific challenges an organization has. For example, if you’re having issues capturing appropriate and solid leads, marketing automation can help solve this by accurately targeting leads.  It also gives you, the marketer, the advantage of sending out effective and personalized messages but automating this process so you’re able to focus on more important aspects of your campaigns.  Marketing automation will provide you with real-time data and analytics, letting you know what’s working and what’s not.  It takes the guesswork out of marketing and allows you to nail down the details that draw in your targeted audience.

Marketing automation works best for companies who are in specific situations, such as:

  • Companies in a large market with numerous leads;
  • Organizations with a longer sales process;
  • Businesses with sites that are content heavy;
  • Processes and systems already in place, to coordinate.

Will Marketing Automation Work?

Marketing automation is not a magic wand or a quick fix.  It’s a process that will take work, time, and adjustments.  Marketing automation strategies will be tested and adjusted continuously based off the information it gives you.  It will take initial effort on your part but your long-term workload will be lessened, if the system is implemented correctly.  For companies who are producing quality content and getting a steady flow of leads from their sites, marketing automation could be a solution to effective and timely follow-up.

If you think that marketing automation might be an effective tool for your campaign and you’re ready to talk, contact us today for a quote!