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What can Website Visitor Tracking Really Tell You?

What can Website Visitor Tracking Really Tell You?Website visitor tracking is quite popular right now, but what can it really tell you?

There are potential leads surfing across your site daily. They are clicking on articles, hopping from page to page, and investigating what your company has to offer. Website visitor tracking shows exactly who is on a site, how they got there, and what information they are reading as they are reading it.

Can leads still slip through the cracks?

Leads cannot escape website visitor tracking software. They are captured and tracked as soon as they land on your web page. It is estimated that 95% of the people who land on your website will be missed if you don’t use marketing automation and website visitor tracking.

Can it really tell you who is on your site?

Unfortunately, it is not like Facebook where you will see a photo and profile of each person however it will provide you with some valuable details. Website visitor tracking will show you their IP address, the referral page, their operating system, which browser they used, the landing page they started on, and their progress along the site.

Marketers and sales professionals are informed of these crucial details while the lead is actively online. This can be used to instantly identify triggers that indicate a lead is ready for conversion. A faster reaction time when a lead is in need is usually an effective closing tool.

Why do I need to know who they are?

The key to success in any marketing or sales campaign is to understand your customer, identify their needs, and offer a worthwhile solution. Website visitor tracking captures every lead that is actively searching on your site for information. It develops an in-depth profile of their behavior and characteristics, determines their needs, and offers them an answer to their concerns using customized lead nurturing. If you do not know who they are, you cannot personalize your efforts towards their needs and interests, which will significantly improve your chances of conversion.

Website visitor tracking ensures that every person who lands on your website monitored and analyzed. It will be easier to persuade a potential lead into making a purchase once you understand their interests and buying process. Website visitor tracking is beneficial for lead generation, but the real value lies in its ability to accurately profile every lead that comes in contact with your website.

The Benefits of Identifying Who is Visiting Your Site

The Benefits of Identifying Who’s Visiting Your SiteUnderstanding exactly who is visiting your site is essential for success in a global marketplace. Almost every person who clicks on a link to your website is a potential customer. Occasionally they could be competitors or researchers with ulterior motives, but most visitors are on your site looking for solutions to their questions and concerns. They are investigating their options and sincerely interested in your products or services. Marketing automation is a proven method for capturing, profiling, and converting these visitors. Its primary purpose is identifying who is visiting your site and what information they are trying to obtain. This gives your marketing and sales team better insight into customer’s interests and intentions. One of the greatest benefits that you will receive from a marketing automation system is website visitor tracking. Marketing automation software provides you with the ability to monitor and record vital information about every visitor on your website.

Establishes an Accurate Target Market Profile

A company can develop a more accurate profile of a typical consumer by identifying website visitors early on in their buying process. Website visitor tracking will follow the lead to determine the route that was taken from the link that brought them to the site and to the final webpage that sealed the deal. By weighing similar demographic and behavioral aspects on every lead, they can develop a clear picture of who really makes up their target market.

Gains Insight into Visitor’s Online Activity

By identifying who is visiting your website, you can monitor visitor’s online activity in real-time. This way companies can pinpoint certain indicators as triggers and advise the sales team to react instantly. Understanding trends in consumer’s online activity will also help marketers develop a more complete lead profile for scoring.

Gain Insight into your Visitor’s Demographics

How well could you describe your typical consumer? Do you know their age, employment history, job title, sex, or any other aspect that makes them more likely to buy into your brand? By using website visitor tracking to identify who’s on your site, you can gather vital demographic information on your potential customers prior to conversion. This will also further enhance your lead profile.

Provide your Sales Team with Qualified Leads

Using website visitor tracking to identify who is on your site will make it easier to spot leads with the highest potential. Marketing automation providers like Lead Liaison will send sales alerts the very instant online visitors are proven to be qualified sales candidates. A faster reaction time to leads while they are demonstrating interest in a product or service will greatly increases the chance of conversion.

Deeper Understanding of Buyer’s Pre-purchasing Behavior

You will have a better grasp of the buying journey your customers go through by monitoring and tracking who is visiting your website while they are on it. It will make it easier to identify which pages they click on, how long it usually takes from initial visit to conversion, and what content on your website is generating the most revenue. This information is vital for content development and marketing campaign improvements. This is the age of advanced technology in a tough economy. Every company needs an advantage to stay viable. By following who is on your website through advance technology like website visitor tracking, you can bring in more leads, create a more accurate profile, advise sales of qualified leads in real-time, and gain better insight into the pre-purchasing behavior of your typical consumer. This is the advantage your company needs to survive.

Why You Should Track Visitors on Your Website

Why You Should Track Visitors on Your WebsiteIf you haven’t made the decision to track visitors on your website, now is the time. Companies are ramping up for summer marketing campaigns. For some of us, this means a busy few months ahead. Others will experience slower times in the year – and for these companies, every lead counts. If you’re not ready to track visitors on your website, you could be missing the opportunity to close leads that will ensure a stronger summer for your business.

The Key to Visitor Tracking

Many web admins or business owners throw Google Analytics on their domains and call it a day. This is great – but if you’re not analyzing or using the data in the right way, Analytics won’t help you. Many businesses are opting to track traffic using marketing automation software that can tell them so much more about user behavior on the site.

If you’re considering tracking visitors on your website, it’s important to know the tracking information that sites like Google Analytics may not be able to tell you. Some of this info includes:

Business email collection. If visitors from certain companies are reading your blogs or engaging with you via email, you can get a better idea of how users from certain companies are interacting with your website. If you’re ready to track visitors on your website, you can work with a suite of tools that will work with your email. When you send out a newsletter or an important email message – or write a new blog – and a user captured via marketing automation clicks around on your site, the software will track that user’s email domain along with their activity.

This allows you to get an idea of how many individuals from different companies are interacting with your site. If you decide to track visitors on your website and see a certain number of visits from a particular company, it might be worth engaging with that company’s marketing department as a lead.

Track Visitors on Your Website with Marketing Automation

When you know what content your users are looking at, you’re in a viable position to give them more of the same. If you have great blog content, users can literally fall “down the rabbit hole” and become lost in your content throughout their visit. When you track visitors on your website, you can see the path users are taking through your website and come up with new blog topics and content that matches what your target audience is looking for.

Without the ability to track visitors on your website, you can’t follow users down the rabbit hole, profile specific individuals at companies that may be of interest or know what features of your site might need changed. This summer will be more competitive than ever, so it’s time to get a game plan in place that ensures your content and offerings can compete.

Take a look at Lead Liaison’s robust platform if you’re ready to track visitors on your website. We can get you set up in just a few days!

The Top 5 Reasons Every Business Needs Website Visitor Tracking

The Top 5 Reasons Every Business Needs Website Visitor TrackingWebsite visitor tracking is an essential technology your business should use to stay competitive. More consumers shop online than anywhere else and website visitor tracking monitors buyer behavior while creating in depth profiles on every lead that comes in contact with your company’s front door and brand; your website. It is the most efficient and effective way to capture, profile, and convert leads.

Here are the top 5 reasons every business needs website visitor tracking: 

1. Captures all online traffic that visits your site

There are hundreds or thousands of leads passing through your website on a daily basis and right now approximately 95% of them are moving onto another site unnoticed. Website visitor tracking is an automated program that guarantees every single lead is caught and profiled.

2. Produces pertinent data for lead qualification

Tracking visitor’s online behavior provides the marketing automation engine with powerful data that can be used for lead scoring and qualification. By monitoring where each lead travels on a website, it will help determine their needs and interests. This also includes registration forms and surveys to draw-out useful demographic characteristics.

3. Gives your salespeople a better understanding of your customer’s needs

Website visitor tracking will not only make it easier to qualify leads, but it will also provide your salespeople with valuable information about each visitor. It shows exactly which pages they are visiting, how long they stay on each page, and how frequently they visit your site. This insight can be used to nurture and convert more leads into customers.

4. Proves whether campaigns are working or not

Unfortunately, not every effort that is made in your marketing automation strategy will have stellar results. Website visitor tracking is a great way for marketers to see exactly what is working and what methods still need more work.

5. Provides marketers with a bounce-rate for landing pages

A bounce-rate shows how many visitors arrived on your website from a specific landing page and then immediately left. This information will help marketers determine why consumers are not staying longer than a few seconds when they land on certain pages. This is usually a sign that the link taking them to a page is misleading or there is an issue with the information on the landing page.

Website visitor tracking captures every lead, produces necessary data for lead qualification, assists salespeople in understanding their customers, provides a metrics for measuring campaign success, and provides a bounce-rate for landing pages. All five of the top reasons your business needs website visit tracking have one critical thing in common; they all work together to generate more revenue. Revenue generation is really the greatest reason why all businesses need website visitor tracking.

Why Website Visitor Tracking is Essential

Why Website Visitor Tracking is Essential Website visitor tracking is the recording and analysis of visitor’s online behavior as they traverse your company’s website. It is the beginning, as well as the core of a solid marketing automation strategy.

What makes website visitor tracking so essential?

The first and most important reason why website visitor tracking is essential is that it captures every single person that crosses path with your website. Without website visitor tracking, businesses are missing out of 95% of the visitors that land on their website. Website visitor tracking is performed with automated software, so every IP address is gathered and analyzed.

Website visitor tracking is also essential because it provides greater insight into a lead’s buying process and their online behavior. Every move they make is tracked and included in their lead scoring profile. Marketers can see exactly which pages they clicked on, how long they stayed on each page, and how often a specific lead has returned to the same website. It also shows when a lead has become inactive.

Website Visitor Tracking is Essential Fuel

Website visitor tracking is the fuel for the lead scoring and qualification process. It provides a real-time view of prospects activity, so your sales team can act quickly if a lead is demonstrating a strong potential for conversion. Some marketing automation companies will send real-time alerts via text messaging if a prospect views a particular webpage that signifies sincere interest.

Website Visitor Tracking is Essential Metrics

Another benefit of website visitor tracking is that it provides a valuable metrics for analyzing the success of a marketing automation campaign. Since tracking shows how long a lead stays on a specific page, the reports it generates will show marketers exactly how well each landing page is doing.

For example, if there is a link on a connected social media site that is bringing in significant traffic, but the new visitors are leaving as quickly as they arrive, there is something askew with the landing page. This could be because the page they are landing on is not relevant enough to the claim made on the social media link and that is why potential customers are not interested. Website visitor tracking will show you a bounce-rate for each landing page, so you know which ones are working and which ones need tweaking.

Website Visitor Tracking is Essential for Online Business

The biggest marketplace in the world is the internet and 70% of all people start their buying process online. Online companies need website visitor tracking to gather as much information as they can on every potential lead, evaluate their campaigns, and convert more leads into customers. That is why website visitor tracking is so essential.