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Want More Out of Your Visitor Tracking Software?

Go Beyond Visitor Tracking

Visitor tracking is an amazing technology that exposes the 98% of website visitors that don’t submit a form. What most businesses don’t know is that they can get more from their visitor tracking software. Instead of tracking just pages viewed, Lead Liaison builds a complete digital profile of your prospects, partners and customers. Sales will have better intelligence/insight and marketing will have more ways to segment and target their audience. That’s not all – while we’re building a prospect’s digital DNA we provide key sales tools like a hot lead dashboard and help sales and marketing work better together through sophisticated nurturing. We’ll also automatically score and grade your prospects to help qualify leads. When your leads are hot, we’ll alert your sales team with text messages and/or email alerts. Want more out of your visitor tracking software?

We’ll cut to the chase and not write some fancy article here, instead, here’s a bullet list of additional value Lead Liaison can offer:

More Sales Intelligence by:

  • tracking all web form submissions (and build them in Lead Liaison with a visual designer)
  • tracking document downloads
  • tracking landing page visits (and build them in Lead Liaison with a visual designer)
  • tracking video watches/plays/conversions
  • tracking social media clicks
  • tracking email click-throughs and all engagement
  • tracking one-to-one emails sent by sales reps

More Sales Awareness by:

  • turning a traditional “flat” database into a prioritized database with a hot lead dashboard
  • qualifying all visitors based on their online activity
  • identifying ideal buyers by grading them
  • sending real-time alerts via text and/or email when key buy signals occur

More Marketing tools to Help you Grow by:

  • Nurturing customers, prospects and partners
  • Attracting more visitors to your site through social media and landing pages
  • Converting more prospects to identified people
  • Measuring return on marketing campaigns
  • Distributing leads using multiple methods (round robin, direct, by performance)
  • Creating surveys and rich looking email campaigns
  • Segmenting your database using any demographic or behavioral criteria

You’ve got to learn more!

Five Reasons why it is Necessary to Follow Leads with Website Visitor Tracking

Five Reasons why it is Necessary to Follow Leads with Website Visitor TrackingToday’s consumers are exceptionally fickle because they know they have an endless supply of online options. If they don’t find the answers they are searching for on one website, they will quickly jump to the next. In fact, most companies that don’t use website visitor tracking software will lose 95% of the visitors who have went on their site before they have the opportunity to really connect with them.

Website visitor tracking remedies this problem.

Modern businesses need to utilize a marketing automation strategy that includes website visitor tracking software to retain every potential lead. It is the fastest and most effective way to capture and convert more leads into customers.

Five reasons why it is necessary to follow leads with website visitor tracking

1.       Captures Every Lead on Their Site

Website visitor tracking software automatically stores the IP address of every person who comes in contact with your website. It tells which link they followed to get to your site and which pages they landed on while they were on your site.

2.       Determine Their Stage in the Buying Process

Marketing automation strategists are able to use website visitor tracking to monitor the online activity of each lead. This gives them powerful insight into where the lead is at in their buying process. Certain triggers, like visiting a company’s contact page can be strong indicators that a lead is approaching the end of their buying process.

3.       Faster Responses to Interested Buyers

One great advantage to website visitor tracking is its ability to immediately notify the sales department if there is an interested buyer. If a potential lead’s characteristics and online behavior is similar to the profile of an existing client, the marketing automation software will immediately send a notification by text or email to the appropriate sales professional. This technology also makes it easier to quickly answer lead’s questions and concerns as they occur.

4.       Analyze and Identify Behavioral Patterns

Behavioral patterns will become apparent as the website visitor tracking software evaluates more and more leads. It will be easier to identify buying triggers if you consistently follow and analyze the paths of recently converted leads.

5.       Build a Comprehensive Lead Profile

Website visitor tracking makes it easier to develop a complete lead profile that covers all behavioral and demographic characteristics since it physical follows each lead throughout their buying process. This information will make it easier to connect and convert more leads.

Website visitor tracking software will capture every lead on a site, determine what stage they are at in their buying process, make it easier to quickly respond to interested buyers, identify behavioral patterns and help build a comprehensive lead profile. That is why it is so necessary to follow leads with website visitor tracking.

Why Should You Care about Real Time Visitor Tracking?

real time visitor trackingReal time visitor tracking on your website lets you know how people are using your site as it’s happening. This hasn’t always been the case with the web’s most accessible tracking tools. Back in the good old days of internet advertising – i.e., about four or five years ago – Google Analytics didn’t offer a real time tracking option.  If you wanted to see how visitors were using your site, you’d need to check in hours or even a full day after the traffic happened.

Analytics competitors like Woopra changed the way the game works. Google was faced with other companies out there doing robust tracking with real time visitor tracking, which necessitated some differences in the way their platform works. Over the years, Google’s interface has changed so that website hits are now reflected more accurately in real time – but is this really all the info you need?

Real Time Visitor Tracking Isn’t Enough

Because of Google’s TOS, you’re not going to be able to pull out IP addresses from Analytics. Rewiring your Analytics account via any kind of API changes to show you this information will only get you banned for life from Google. If you want to get a more specific idea of who’s visiting your site via real time visitor tracking, you’re going to need to rely on something other than Google Analytics.

Doing real time visitor tracking isn’t just about seeing what recurring IPs are flipping through your website. You can also:

Record user data. Watching how users are interacting with your website while it’s happening gives you a clear picture of what’s eye catching and what’s not. You can use heat maps to assess this data over the long-term, but there’s nothing like seeing how an individual user from a recognizable IP is viewing your data. Today’s marketing automation software typically includes real time visitor tracking resources that allow you to watch visitors using your website live.

Look for Patterns. Google doesn’t allow you to identify particular users, but most marketing automation software does. Once you know a user or group of users is coming from a certain IP/company, it’s worth it to consider marketing to those folks based specifically on how they’re interacting with your website. Real time visitor tracking allows you to do this kind of monitoring for patterns in user behavior.

Get a Holistic Perspective. Because Analytics doesn’t allow you to see individual users, a holistic perspective isn’t as possible. You should be able to figure out how individual users are responding to your website, your email marketing and all other forms of marketing – not just one marketing channel at a time.

Why Marketing Automation Works

When you’re able to drill down to a very specific level of detail with real time visitor tracking, you’re able to get a clearer picture of how your marketing efforts affect the end user. Lead Liaison has a set of marketing tools that will not only allow you to do real time visitor tracking, but will give you a full picture of how one marketing channel affects the other.

Visit Lead Liaison for more information on real time visitor tracking today!

Email Marketing and Website Traffic Information: The Big Picture

Email Marketing and Website Traffic InformationEmail marketing is an integral part of your overall marketing strategy, and the website traffic information you can glean from email reporting gives you an idea as to your email campaign’s effectiveness. However, when your email marketing platform doesn’t integrate with your other campaigns – like Adwords, Analytics, social media or your overall website visits – you may be missing data that can give you a better strategy.

Email Marketing and Website Traffic Information

A good email marketing campaign will undoubtedly bring some traffic to your website. If your current email marketing efforts don’t incorporate a linking strategy that sends visitors back to special pages on your website, it may be time to consider a change. Good linking practices can help you get your email reader even further down your sales funnel – and that’s the point of your email marketing in general.

Once you’re getting visitors back to your website via your email marketing campaigns – or if you’re getting visitors already – it’s time to take a look at how website traffic information from your email marketing efforts reflects on your overall marketing visits. Oh wait – you’re having a difficult time doing that with your current website traffic information tracking? Like many other businesses, you may not have an accurate idea of how your email marketing efforts, your Adwords or other PPC efforts or your general marketing strategy affect your campaigns on the whole.

Marketing Automation: A Holistic Perspective

The history of your email marketing may be unclear when you look at it through tools like Google Analytics. Folks who sign up for your email list may end up exploring certain areas of your website more than users who came through other methods. You may also find that the same specific email users are clicking on your email links again and again. When it comes to website traffic information, Google Analytics and other web tracking suites aren’t going to give you the kind of specific information about your visitors that you’ll get from marketing automation services. A good marketing automation dashboard will show you not just numbers – as in, xx amount of visitors have clicked over to your website from a certain email campaign – you’ll be able to see who these clicks are, assess their specific path through your website and more.

This isn’t just a fancy tool you’ll use to watch a certain visitor – its intelligence data, the kind that can change your email marketing strategy to give your users a better experience. Better experiences become greater sales and can even shorten your overall funnel or the efforts you put into doing your marketing.

When it comes to website traffic information, Lead Liaison’s suite of tools competes with other major marketing automation tools at only a portion of the price. Learn more by visiting leadliaison.com.

How to Grow Your Business Faster with Website Visitor Tracking

How to Grow Your Business Faster with Website Visitor TrackingThanks to the global reach of the internet, online competition is fierce. It doesn’t matter what industry you are in, there are countless companies across the world trying to secure the same leads as you. Businesses today must take advantage of new technology, like website visitor tracking, to ensure they are not missing out on any potential opportunities.

Faster Lead Generation

Many industry leaders have already discovered how they can use website visitor tracking and marketing automation software to grow their businesses faster. It is a simple and effective method for automatically capturing every lead that comes in contact with your website. It is estimated that 95% of the visitors on your site will end up leaving your site unnoticed, if you don’t use some form of website visitor tracking software.

Lead Profiling and Scoring

Bringing in more leads will most likely help to grow your business faster, but these results will be significantly amplified if marketers and sales professionals have a better understanding of each leads’ wants and needs. Website visitor tracking monitors a lead’s online behavior and then analyzes their unique buying process. When this program is accompanied with online registries, it can also provide valuable insight into a lead’s demographic characteristics. This will create a comprehensive lead profile.

Marketers can compare each new lead’s profile with existing clientele to determine their likelihood of conversion. This is referred to as lead scoring or ranking. Leads that demonstrate a significant potential for conversion can be passed immediately on to the sales department while those who are still undecided can remain in the marketing automation engine for further lead nurturing.

Lead Nurturing and Conversion  

The lead profile that is generated by website visitor tracking software should provide a clear picture of what the lead is interested in and the questions they have about their buying decision. This will make it easier to grow your business by creating helpful and personalized lead nurturing content designed to answer every lead’s questions and concerns.

Generate, Profile, Score, Nurture, & Convert

Website visitor tracking allows you to grow your business faster by ensuring that no lead is missed, that every lead is profiled and ranked, and that content is customized to give leads the answers they need. It is the most effective marketing method for lead generation and the easiest way to gain greater insight into what it will take to convert a lead into a customer.

On Website Visitor Identification: Does Conversion Code Cut It?

On Website Visitor Identification: Does Conversion Code Cut It?One of the primary ways you can understand who’s visiting your website is by having website visitor identification in place. You already know that Google Analytics and Google Adwords give you tracking and conversion codes that help you determine how visitors are using your site – but is that really all there is to it?

Defining Your Conversions

Some businesses are using what they think is conversion tracking without ever really defining their conversions. A web visit alone shouldn’t be a conversion – a conversion involves a user taking a specific action on your site – not just visiting.

Because this is the case, you’ll need to have specific milestones set up for what qualifies as a conversion. A lead form fill-out is a great example. Since converting typically requires leaving personal information – such as an email address or a phone number – the client enters your sales funnel upon taking this action.

Many businesses set up multiple conversion opportunities on their sites so they have the best chance of getting the customer’s information. Once you have this info, you can contact the client again and again to make a sale. A conversion doesn’t necessarily have to be the sale of your product, although a sale is one type of conversion.

Tracking conversions doesn’t necessarily mean you’re using website visitor identification to find out where those visitors are coming from. This makes marketing automation even more important in your lead generation efforts.

Website Visitor Identification: Why Do It?

When you know specifically what company your visitors are from and can assign a name and background info to a conversion, you have valuable information at your fingertips. For instance, if someone comes back and converts again and again, you can improve customer relations by reaching out to that visitor personally to discuss a long-term relationship.

Website visitor identification also helps point out leads that aren’t converting in the way you’d like. When you have a potential client’s info and can see they’re returning again and again but not converting, you can contact the lead to encourage conversion or even a sale. Many leads need that personal touch in order to become a client, and website visitor identification can help you make the sale.

The right marketing automation system will include website visitor identification. You don’t just want to know that someone visited your site – you need to know who, why they visited, how they got there and other identifiable information such as geographic location, source company, and contact information. The more you know about your leads via website visitor identification, the more you can prime leads in the most effective way to generate a sale.

Lead Liaison offers in-depth website visitor identification for all your site’s content, including in-depth analysis of thank you pages and conversion points. Find out more by visiting us today!

What can Website Visitor Tracking Really Tell You?

What can Website Visitor Tracking Really Tell You?Website visitor tracking is quite popular right now, but what can it really tell you?

There are potential leads surfing across your site daily. They are clicking on articles, hopping from page to page, and investigating what your company has to offer. Website visitor tracking shows exactly who is on a site, how they got there, and what information they are reading as they are reading it.

Can leads still slip through the cracks?

Leads cannot escape website visitor tracking software. They are captured and tracked as soon as they land on your web page. It is estimated that 95% of the people who land on your website will be missed if you don’t use marketing automation and website visitor tracking.

Can it really tell you who is on your site?

Unfortunately, it is not like Facebook where you will see a photo and profile of each person however it will provide you with some valuable details. Website visitor tracking will show you their IP address, the referral page, their operating system, which browser they used, the landing page they started on, and their progress along the site.

Marketers and sales professionals are informed of these crucial details while the lead is actively online. This can be used to instantly identify triggers that indicate a lead is ready for conversion. A faster reaction time when a lead is in need is usually an effective closing tool.

Why do I need to know who they are?

The key to success in any marketing or sales campaign is to understand your customer, identify their needs, and offer a worthwhile solution. Website visitor tracking captures every lead that is actively searching on your site for information. It develops an in-depth profile of their behavior and characteristics, determines their needs, and offers them an answer to their concerns using customized lead nurturing. If you do not know who they are, you cannot personalize your efforts towards their needs and interests, which will significantly improve your chances of conversion.

Website visitor tracking ensures that every person who lands on your website monitored and analyzed. It will be easier to persuade a potential lead into making a purchase once you understand their interests and buying process. Website visitor tracking is beneficial for lead generation, but the real value lies in its ability to accurately profile every lead that comes in contact with your website.

The Benefits of Identifying Who is Visiting Your Site

The Benefits of Identifying Who’s Visiting Your SiteUnderstanding exactly who is visiting your site is essential for success in a global marketplace. Almost every person who clicks on a link to your website is a potential customer. Occasionally they could be competitors or researchers with ulterior motives, but most visitors are on your site looking for solutions to their questions and concerns. They are investigating their options and sincerely interested in your products or services. Marketing automation is a proven method for capturing, profiling, and converting these visitors. Its primary purpose is identifying who is visiting your site and what information they are trying to obtain. This gives your marketing and sales team better insight into customer’s interests and intentions. One of the greatest benefits that you will receive from a marketing automation system is website visitor tracking. Marketing automation software provides you with the ability to monitor and record vital information about every visitor on your website.

Establishes an Accurate Target Market Profile

A company can develop a more accurate profile of a typical consumer by identifying website visitors early on in their buying process. Website visitor tracking will follow the lead to determine the route that was taken from the link that brought them to the site and to the final webpage that sealed the deal. By weighing similar demographic and behavioral aspects on every lead, they can develop a clear picture of who really makes up their target market.

Gains Insight into Visitor’s Online Activity

By identifying who is visiting your website, you can monitor visitor’s online activity in real-time. This way companies can pinpoint certain indicators as triggers and advise the sales team to react instantly. Understanding trends in consumer’s online activity will also help marketers develop a more complete lead profile for scoring.

Gain Insight into your Visitor’s Demographics

How well could you describe your typical consumer? Do you know their age, employment history, job title, sex, or any other aspect that makes them more likely to buy into your brand? By using website visitor tracking to identify who’s on your site, you can gather vital demographic information on your potential customers prior to conversion. This will also further enhance your lead profile.

Provide your Sales Team with Qualified Leads

Using website visitor tracking to identify who is on your site will make it easier to spot leads with the highest potential. Marketing automation providers like Lead Liaison will send sales alerts the very instant online visitors are proven to be qualified sales candidates. A faster reaction time to leads while they are demonstrating interest in a product or service will greatly increases the chance of conversion.

Deeper Understanding of Buyer’s Pre-purchasing Behavior

You will have a better grasp of the buying journey your customers go through by monitoring and tracking who is visiting your website while they are on it. It will make it easier to identify which pages they click on, how long it usually takes from initial visit to conversion, and what content on your website is generating the most revenue. This information is vital for content development and marketing campaign improvements. This is the age of advanced technology in a tough economy. Every company needs an advantage to stay viable. By following who is on your website through advance technology like website visitor tracking, you can bring in more leads, create a more accurate profile, advise sales of qualified leads in real-time, and gain better insight into the pre-purchasing behavior of your typical consumer. This is the advantage your company needs to survive.

Why You Should Track Visitors on Your Website

Why You Should Track Visitors on Your WebsiteIf you haven’t made the decision to track visitors on your website, now is the time. Companies are ramping up for summer marketing campaigns. For some of us, this means a busy few months ahead. Others will experience slower times in the year – and for these companies, every lead counts. If you’re not ready to track visitors on your website, you could be missing the opportunity to close leads that will ensure a stronger summer for your business.

The Key to Visitor Tracking

Many web admins or business owners throw Google Analytics on their domains and call it a day. This is great – but if you’re not analyzing or using the data in the right way, Analytics won’t help you. Many businesses are opting to track traffic using marketing automation software that can tell them so much more about user behavior on the site.

If you’re considering tracking visitors on your website, it’s important to know the tracking information that sites like Google Analytics may not be able to tell you. Some of this info includes:

Business email collection. If visitors from certain companies are reading your blogs or engaging with you via email, you can get a better idea of how users from certain companies are interacting with your website. If you’re ready to track visitors on your website, you can work with a suite of tools that will work with your email. When you send out a newsletter or an important email message – or write a new blog – and a user captured via marketing automation clicks around on your site, the software will track that user’s email domain along with their activity.

This allows you to get an idea of how many individuals from different companies are interacting with your site. If you decide to track visitors on your website and see a certain number of visits from a particular company, it might be worth engaging with that company’s marketing department as a lead.

Track Visitors on Your Website with Marketing Automation

When you know what content your users are looking at, you’re in a viable position to give them more of the same. If you have great blog content, users can literally fall “down the rabbit hole” and become lost in your content throughout their visit. When you track visitors on your website, you can see the path users are taking through your website and come up with new blog topics and content that matches what your target audience is looking for.

Without the ability to track visitors on your website, you can’t follow users down the rabbit hole, profile specific individuals at companies that may be of interest or know what features of your site might need changed. This summer will be more competitive than ever, so it’s time to get a game plan in place that ensures your content and offerings can compete.

Take a look at Lead Liaison’s robust platform if you’re ready to track visitors on your website. We can get you set up in just a few days!

The Top 5 Reasons Every Business Needs Website Visitor Tracking

The Top 5 Reasons Every Business Needs Website Visitor TrackingWebsite visitor tracking is an essential technology your business should use to stay competitive. More consumers shop online than anywhere else and website visitor tracking monitors buyer behavior while creating in depth profiles on every lead that comes in contact with your company’s front door and brand; your website. It is the most efficient and effective way to capture, profile, and convert leads.

Here are the top 5 reasons every business needs website visitor tracking: 

1.      Captures all online traffic that visits your site

There are hundreds or thousands of leads passing through your website on a daily basis and right now approximately 95% of them are moving onto another site unnoticed. Website visitor tracking is an automated program that guarantees every single lead is caught and profiled.

2.      Produces pertinent data for lead qualification

Tracking visitor’s online behavior provides the marketing automation engine with powerful data that can be used for lead scoring and qualification. By monitoring where each lead travels on a website, it will help determine their needs and interests. This also includes registration forms and surveys to draw-out useful demographic characteristics.

3.      Gives your salespeople a better understanding of your customer’s needs

Website visitor tracking will not only make it easier to qualify leads, but it will also provide your salespeople with valuable information about each visitor. It shows exactly which pages they are visiting, how long they stay on each page, and how frequently they visit your site. This insight can be used to nurture and convert more leads into customers.

4.      Proves whether campaigns are working or not

Unfortunately, not every effort that is made in your marketing automation strategy will have stellar results. Website visitor tracking is a great way for marketers to see exactly what is working and what methods still need more work.

5.      Provides marketers with a bounce-rate for landing pages

A bounce-rate shows how many visitors arrived on your website from a specific landing page and then immediately left. This information will help marketers determine why consumers are not staying longer than a few seconds when they land on certain pages. This is usually a sign that the link taking them to a page is misleading or there is an issue with the information on the landing page.

Website visitor tracking captures every lead, produces necessary data for lead qualification, assists salespeople in understanding their customers, provides a metrics for measuring campaign success, and provides a bounce-rate for landing pages. All five of the top reasons your business needs website visit tracking have one critical thing in common; they all work together to generate more revenue. Revenue generation is really the greatest reason why all businesses need website visitor tracking.