Have you ever thought of using visitor tracking to increase visitor engagement? You can have numerous visitors to your site, but unless you’re doing the right visitor tracking you may be missing some terrific data. It’s best to tempt visitors to dive deeper into the website. Tracking visitor engagement starts with a hit on your website while the engagement process begins once visitors start to use your site. Following are five ways you can engage visitors for a better web experience all around.
Provide Links to Internal Content and Pages
Prominently displaying links to other related products and pages retain visitor engagement, take them “down the rabbit hole of your site” so to speak and will urge them to search and keep coming back for more content.
Minimize Site and Page Load Durations
Most internet users tend to leave if a site or page fails to load in three seconds. Since most outstanding search engines such as Google understand this, you may find yourself falling further behind in search rankings for pages that load sluggishly. It is good to have a high-load speed for your site so you don’t lose visitors or SEO ranking in general.
Make the Website Simple
For business sites, the more difficulties a client faces, the less likely they are to purchase your products and services. Your site should have a simple menu design and language. All unnecessary form fields should be detached to simplify the lead collection experience from start to finish.
Have Features that Promote Direct Interaction
Features such as product analyses and blog comments allow the customers to ask questions and leave something others can read about the site or products. Ensure that the features are used well and all queries get a reply.
Analyze the Visitor Flow
Search engines have features that help monitor visitor actions. Monitoring includes information such as the first page visited, whether further pages are looked at, buttons clicked or actions taken on the site, etc. If your preferred visitor flow is not followed, you should review the page layout and content and create clearer calls to action.
Visitor tracking through engagements is vital to any site. Engagement helps keep visitors onsite for extended period of time so they can learn more about your content. Long durations on a site influence a visitor’s return rate. A higher return rate keeps customers engaged with your products and services and may eventually result in a sale.
For more information on how visitor tracking can directly benefit you, talk to us! At Lead Liaison.com, we’re here to bring more quality web traffic to your site and to help you use visitor tracking to increase leads and sales.