A successful sale is but the last piece of the puzzle that is the sales process. To achieve this crucial goal, you need to ensure that the various steps leading up to it are completed in an efficient and effective manner. Sales prospecting is key among these steps and this article will tell you how you can nail it.
Sales prospecting is, quite simply, the process of searching for potential customers in order to grow your business. It has been found that more than 40% of sales professionals feel that it’s the most challenging part of the sales process. However, when done in a systematic manner, it can lead to high-quality leads. According to a study conducted by Ascend2, 58% of marketing influencers prioritize improving the quality of leads over quantity.
Let’s now dive into the tips for effective sales prospecting!
Share High-Value Content
People tend to trust entities they are familiar with. This is the cornerstone of all content marketing. And it holds true for sales prospecting as well. And how do you get found? By offering content that solves customer pain points. The more value you are able to deliver through your content, the higher the chances that readers will get converted to customers. Blogs, e-books, white papers, and case studies are just a few of the options to get you started on the path of successful content marketing.
Having a prospecting tool like Lead Liaison’s Sales Enablement, which supports inserting trackable content, can be a game-changer. Not only can you include any relevant resources, you can also track engagement with that resource (clickthroughs). This information can be critical in timing your next touchpoint.
Host a Webinar
Webinars are a great tool to put to work the knowledge base your company has built up through experience. A webinar, too, uses the power of content to build trust with and signal authority to prospects. Social media platforms, such as Quora and LinkedIn, can be excellent resources to find out what information your prospects are looking for. Match their queries on social platforms to your capabilities as a knowledge hub, and, voila! You have found the theme for your next webinar! You can use webinars to engage new prospects and existing clients as well. Use a video conferencing platform like GoToMeeting or ClickMeeting to host your webinar.
Prioritize Your Prospects
Segregate your pool of prospects into different buckets by their likelihood of purchasing your product or service. This can ensure that you maximize your returns by dedicating more time to prospects who are more likely to become customers. You could do this manually or use lead management software which can automate the task for you.
Enable Live Chat on Your Website
The age of demanding millennials with access to AI and chatbots is upon us and respond to these market conditions, you must! Also, with businesses across the board offering the live chat option to customers, it only makes good business sense to respond to such a market scenario with a live chat option all your own. What’s more, the leads and queries that come in through this channel will both prove to be invaluable as you set out on your sales prospecting journey.
Here’s essentially how live chat works. When a visitor lands on your website, a prompt – which is customizable – will appear, inviting them to chat. If the user uses the chat box to then convey any information, your team member will be notified and can begin chatting with the visitor. Such inbound prospecting knocks not one, but quite a few steps, off of your sales process!
Build Your Social Brand
Brand building isn’t just for companies. Neither is content marketing. Activities such as the following can make for great sales prospecting tools.
Build your personal brand
Showcase your subject matter expertise on social platforms such as LinkedIn and Twitter, or other social media platforms that attract your prospects
Join industry-specific social media groups and post relevant content
Such focused social media activity will help you connect and even start conversations – in other words, network – with your prospects. Moreover, the human touch you’ll achieve for your company will go a long way where trust building is concerned.
Track Your Website Visitors
Your website could be drawing in regular visitors who then leave without a trace. That is to say, unless you set up website visitor tracking, visitor information gets captured only upon the completion of conversion activity, such as downloading gated content, or through the chat messages they leave, etc. To ensure you don’t lose out on this critical information, set up visitor tracking and alerts for key pages, like your pricing page. Once you have this information, you can easily dive into that data to find the companies and people who would be a good fit for your product or service.
To begin visitor tracking, explore Lead Liaison’s ProspectVision™. The tool will help you automate your lead search by telling you:
Who is visiting your site,
How they found you, and
What they’re interested in
What’s more, Lead Liaison’s ProspectVision™ will append Prospect Profiles with any available social data. You could use this information to send them a message via social media. When you do, it’s important to warm them up a bit by introducing yourself, describing what you do and why connecting with you would be mutually beneficial.
Focus on Solutions
Focus on providing solutions for your potential customers over trying to make a sale directly. The latter is a trope that has been overused to no end over the years. Your customers are, quite simply, tired of it. So, how does one go about this business of being a problem-solver for your prospects, you ask?
First things first, do your homework. Understand the prospect’s pain points and address them early in your communication with them. A thorough understanding of both your industry as well as your prospects can also prove to be invaluable. Finally, focus on ensuring that your prospect has a positive communication experience at every touchpoint with you.
Request for Referrals
Last but far from the least, don’t be shy to ask for referrals from existing customers. Now, how can you improve your chances of getting a referral? Customer delight is the surest route to a referral. And how is one to go about that, you ask? Simple – keep in touch.
The importance of maintaining relationships with your customers cannot be overemphasized. The value of your existing customers far exceeds the total value of their purchases. How you make them feel through the usage lifecycle of your product or service holds the power to impact your bottom line significantly.
Now, leverage this goodwill you have generated by going ahead and asking for those referrals.
The right prospecting techniques and processes can go a long way in ensuring you find your holy grail i.e., achieve your sales targets, and then some.
With these tried and tested techniques in hand, rest assured that you’re good to begin your sales prospecting journey.
While you go about implementing these sales prospecting tips, ensure that you customize the mix and frequency to suit the unique needs of your business.
AUTHOR BIO Koushik Marka is the founder and CEO of Studiotale, an explainer video production company. He is passionate about helping brands grow with video and has expertise in video marketing, 2D animation, and vector illustration. When he is not working, he loves playing video games and traveling.
https://www.leadliaison.com/wp-content/uploads/2019/06/sales-prospecting-2.jpg34565184Lead Liaisonhttps://www.leadliaison.com/wp-content/uploads/2013/04/Lead-Liaison-Logo5.pngLead Liaison2019-06-06 15:15:482019-06-06 15:16:18Top Sales Prospecting Tips That Will Get You Hot Leads
Are you wondering how to book more sales meetings? If you’re reading this, then you’re likely a VP of Sales and having problems with the reps on your team or you’re an individual contributor and looking for the upperhand. In this article, we’ll expose some eye opening statistics and give you one of the key ways you can solve this very problem to start booking more sales meetings.
A few months back I traveled from Texas to Georgia. I was traveling to accompany one of our sales representatives in a meeting with a potential client. When I sat down with the prospect, I asked him what he was hoping to accomplish that day. He answered my question by saying he wanted to see anything and everything in our software. In my mind, I thought this meeting would drag on and on unless I took better control of it. Most sales reps would feel a jolt of electricity in their chair if they heard their prospect say this very same thing. They’d be ready to whip out their box of candy and start handing it out like it was Halloween. Instead of throwing him tootsie rolls and lifesavers (or a full candy bar like those wealthy neighborhoods like to do), I turned the question back around to him. I asked, what is it you’re trying to accomplish in your role. He said, “I want to have more conversations.” Now, that’s helpful. Instead of going off on another dog and pony show that could cover things that didn’t mean much to him, we narrowed down the focus.
This sales rep was no different than the 2.7 million other inside sales representatives in the U.S. Their main goal is largely to generate interest and set up meetings. Unfortunately, most reps are inefficient at doing so and struggle with their approach. According to SalesWolf, Sales Development Reps (SDR) waste up to 40% of their time looking for someone to call. With the average SDR making 37.2 calls per day, that’s a lot of wasted time. There’s no secret sauce to booking more meetings; however, there’s one thing we wholeheartedly believe in. It’s quality over quantity and structure/process is not an option; it’s a necessity.
I recall a CEO of a company I used to work for saying to our inside sales team, “it’s a numbers game…just do more and it will happen.” While that could be true, sales leadership really never considers the burn out rate of an SDR after running them through the ringer. Bridge Group research sites there’s a minimum of 20% annual turnover in Sales, and up to 34% if you include voluntary and involuntary. To make matters worse, Deloitte found that Millennials are even more likely to leave their job sooner, as 25% said they’ll leave their current job within a year and 44% will leave within two years.
Now, consider the time it takes to ramp up a sales rep. ClearSlide and CSO Insights report that 71% of companies take 6 months or longer to onboard new sales reps; and at all companies it takes 9 months or more. If you do the simple math here, and consider best case scenarios, there’s a window of a year or two when a rep is fully up to speed and still working for your company. Why is turnover so high? Forbes states that sales reps don’t have coaches and mentors, and lack the latest sales tools.
Stop reading this if your company is not willing to spend money on the right sales tools. And stop reading this if you’re not ready to capitalize on the window of opportunity when your rep is ready to go, and still working for you! Why? Because you’re really not ready to have your sales rep book more sales meetings and you’re not open to adopting technology to assist. Some sales rep can be true superstars, but they can only do so much. Insidesales.com finds the average company spends $2,103 per SDR per year ($175 per month) on sales technology (not including CRM). Insidesales.com found the top five adopted sales technologies are, along with their adoption rate:
Social prospecting, 82.5%
List services, 58.5%
Email engagement, 55.3%
Sales cadences, 37%
Adopting these five core technologies into your sales team’s strategies will without a doubt help them book more meetings. It will also help them spend less time looking for things to do. All five of these approaches can be applied using a single software solution, that takes less than half of the sales technology budget ($175 per month in 2018 according to Insidesales.com). The solution also dramatically cuts down ramp up time so companies can maximize the window in which sales reps are ramped up and employed.
By using systems like Rhythms from Lead Liaison, Cadences from SalesLoft, or Sequences from Outreach.io, sales reps can build a blueprint of their sales plan. The blueprint can contain social touch points, drive email engagement, and schedule phone tasks all while ingesting a list of contacts that you source.
Reps use these systems by mixing offline and online communication over time to form their outreach process. The systems have both manual and automated tasks, working together to move the “suspect” through the prospecting cycle and into the top of the lifecycle funnel. The system keeps track of engagement and creates tasks that reps can work on in a systematic way each day – helping to keep them focused on the job at hand.
To learn more about Lead Liaison’s solution, called Rhythms, that help sales representatives book more sales meetings contact Lead Liaison today.
https://www.leadliaison.com/wp-content/uploads/2018/07/agenda-appointment-business-1020323.jpg17552500Ryan Schefkehttps://www.leadliaison.com/wp-content/uploads/2013/04/Lead-Liaison-Logo5.pngRyan Schefke2018-07-01 14:24:462018-07-11 14:25:03How to Book More Sales Meetings
Sales enablement – a strategic, collaborative discipline, designed to add value to customer interactions and improve predictable sales results – is a business function that has grown rapidly over the past few years. In fact, when CSO Insights began its annual Sales Enablement Optimization Study in 2013, just 19.3 percent of organisations had a dedicated enablement function or programme, and that figure reached 59.2 percent in 2017.
In the end, sales enablement is about ensuring that salespeople, marketing staff, customer service reps and business leaders all understand how they can help meet customer expectations and maximize the amount of revenue the organization generates. In this article, we look more closely at the role that integration plays in enablement and explain some of the steps organizations can take to align sales, marketing, and customer service.
Setting Shared Objectives
For an enablement strategy to work, it is important to understand that, while different departments will have different individual aims and objectives, the primary objective of the sales organization is to maximize sales effectiveness, help customers and improve sales results. Ultimately, for sales enablement to be successful, the individual departments need to share those objectives and understand the role that they play in helping to achieve them.
This means that sales reps need to be equipped with the skills and knowledge to maximize success, the customer service staff needs to adopt best practices to deal with problems quickly and keep customers happy, and the marketing department needs to generate interest in the organization and highlight the company’s merits. Enablement leaders must then ensure all of those things happen, but that departments never lose sight of the core objectives.
“One of the major reasons sales enablement is so challenging is due to interdepartmental misalignment and a lack of ownership for enablement initiatives,” says Alyssa Drury, writing for Seismic. “Marketing plays an integral role… but it is often thought of as a sales responsibility, causing tension between the two departments. This alignment is [also] impossible if marketers aren’t thinking about how they support the sales force.”
Connecting Sales Coaching
While it is far from the whole story, a significant part of sales enablement is sufficiently training and coaching sales staff, so that they can carry out their role to the best of their ability. However, this requires integration, because sales reps need to be taught how to make use of content created by the marketing department and how to make use of CRM software, which links with the customer service department.
For sales leaders to achieve this, it is best to formally align their sales coaching and sales training processes to their sales enablement framework, so that all aspects are covered.
Yet, according to the CSO Insights 2017 Sales Enablement Optimization Study, only 11.3 percent of organizations have a dynamic coaching process in place, where their sales coaching efforts are connected to their enablement framework. Nevertheless, when this does occur, average win rates stand at 66.1 percent, compared to the average win rate of 51.8 percent, representing a 27.6 percent improvement.
What this demonstrates quite neatly is that an integrated sales enablement strategy pays off in terms of enhancing sales effectiveness and improving business results. However, it requires leaders within the organization to take the time to connect coaching frameworks to enablement frameworks. Additionally, it is imperative that organisations take the time to equip sales managers with the skills to carry out that coaching.
Finally, one of the best ways to make sure different departments are integrated with one another and on the same page when it comes to sales enablement is to establish buying personas. Essentially, these are generalised representations of your sales organisation’s customers, and these can be used to teach staff about why customers choose to buy your products, services or solutions and what affects their decision throughout the customer journey.
These buyer personas should be based on real research and the actual customers you attract and want to attract. Once credible buyer personas have been drawn up, these should be shared with all departments, so they can all gain a deeper insight into the different stages of the customer journey and better understand the role that their particular department plays in bringing a customer closer to making the decision to purchase.
“Essentially, a company must establish a buyer persona and then share that persona with all key players in marketing and sales,” explains David Reimherr, a content marketing expert and the founder of Magnificent Marketing, in an article written for Social Media Explorer. “That allows people to understand the stages of where their customers go for answers, what influences them to buy, and so on.”
Moreover, the marketing department and customer service department need to consider how they can help reps to improve their sales effectiveness. This may mean creating higher quality content, which is more likely to appeal to customers, or sharing customer information through CRM software, which could be used to make sales more likely.
Monika Götzmann is the EMEA Marketing Director of Miller Heiman Group, a global sales consulting firm, helping organizations to create effective sales enablement strategies. Culturally savvy, she has years of international experience in B2B marketing on behalf of dynamic, world-class enterprises. She likes to share her insights achieving sales effectiveness.
To learn more about Lead Liaison’s solution for Sales Enablement as a strategy, click here.
https://www.leadliaison.com/wp-content/uploads/2018/06/business-computer-hands-1181208-e1529943863747.jpg430800Lead Liaisonhttps://www.leadliaison.com/wp-content/uploads/2013/04/Lead-Liaison-Logo5.pngLead Liaison2018-06-25 11:12:502018-06-25 14:47:39The Importance of Integration in Sales Enablement
Dallas, TX – Sales and marketing solutions provider, Lead Liaison, announces they now offer their most recent add-on solution for sales enablement as a standalone license.
Lead Liaison’s sales enablement solution was launched in December 2017 as an add-on to their marketing automation suite. While its popularity has grown exponentially over the last 6 months, the solution was never offered independently until now.
“We saw the need to offer a software solution dedicated to salespeople,” says Chris Kipgen, Technical Communications Manager. “It’s our mission to be able to offer value across all aspects of sales and marketing. Sales Enablement is a core strategy that complements our existing offerings but also benefits companies as a standalone solution.”
Lead Liaison knew they had a winner on their hands after surveying the competitive landscape. Companies offering similar standalone solutions lack the additional pieces required for a complete solution. They don’t offer an ideal integration with a CRM or marketing automation system. All the cornerstone pieces of a sales and marketing stack are still very disparate solutions. Now, Lead Liaison is able to offer companies a standalone solution for sales teams with the option to upgrade their marketing stack with one partner.
Additional features of Lead Liaison’s Sales Enablement solution include task management, email automation and two-way email sync. Two-way email sync allows reps to see all of their emails sent from any device in the timeline of a contact’s record. It supports all major email providers including Exchange, Gmail, Office 365, and more. Lead Liaison hosts the industry’s only unique combination of online and offline sales capabilities, like postcards and handwritten letters, which can be included in prospecting plans alongside scheduled tasks, SMS communication, and more.
About Lead Liaison Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).
https://www.leadliaison.com/wp-content/uploads/2018/06/Lead-Liaison-Press-Release-3-e1529957926800.png320700Lead Liaisonhttps://www.leadliaison.com/wp-content/uploads/2013/04/Lead-Liaison-Logo5.pngLead Liaison2018-06-12 08:30:172018-06-25 15:45:02MarTech Up-and-Comer Lead Liaison Now Offers Standalone Solution for Sales Enablement
To watch “An Introduction to Sales Enablement” in its entirety, click here.
Lead Liaison provides an introduction to sales enablement. Learn the definition of sales enablement, why companies use it, and how it can help your business. We also compare and contrast sales enablement vs. marketing automation and break down how these two technologies complement one another.
*Please note that this content was presented live and then transcribed. It will read exactly as presented in the webinar. Welcome message and company introductions have been removed.
So let me cover three buckets. Bucket number one would be your company might be using email marketing. So maybe you’re using MailChimp or constant contact, or your even using marketing automation, which in a way it’s like version 2.0 of email marketing. But with number one, you might be sending out a bunch of emails. We just talked to client the other day, and they’re shooting a bunch of emails out through Mailchimp, and their sales team is hoping for people to respond and email them back, and their sales team is even following up on people that have just click links. That’s how they’re measuring engagement, just a link quick and taking action on that. So we like to say that those kinds of company, they’re just sending out email blasts. They’re doing very basic marketing around email but they’re blasting their database. But sending a generic message to your entire database, you’re not segmenting people. Bucket two is really companies that are using marketing automation for both sales and marketing purposes. Definitely sales can benefit from using marketing automation. A good philosophy there is that marketers are producers and sales people are consumers. But what you don’t want if you are falling on bucket number two, you don’t want to be using marketing automation to do your prospecting and do your sales outreach. You don’t want to be running your cold contacts through your marketing automation system. Bucket number three is where you carve out marketing automation and you dedicate that for marketers, and then you have a sales enablement suite, and your sales people use that. So ideally you want to be in bucket number three, and in that way, sales and marketing can kind of work in harmony.
What is killed enablement? Again 24%, 1 out of every 4 people here don’t really know what it is. So I’m going to throw a definition out there to everybody. Sales enablement means continually increasing efficiency of your sales ecosystem through the use of strategies, tools and process. What does it mean to be continually increasing? Well the main thing is that you can’t stop improvement, you can’t stop changing, You know, if I look at our own company, Lead Liaison, as an example of that, we introduced marketing automation in 2014. So four years ago, we rolled that out. Obviously, we want to be using our own software that’s how we’re growing our business so rapidly. So we like to say we drink our own champagne. We never say we eat our own dog food. I don’t like to eat dog food or be blasted, like I mentioned earlier. So the key is always continually improve. We’re using our own software, but we’re always making changes, we’re changing our qualified lead flow, we’re changing our messaging, we’re always refreshing the content, for tweaking how we do prospecting. Never rest on your laurels. Never be complacent because if you get complacent, I think that will lead to failure very quickly. So you’re continually going to make changes. Efficiency, well what does that mean? You got to really be using automation at the core to be efficient. You got to be really organize. So that again, you can scale your business. And in these last three words, I’m going to touch on the next slide about strategy tools and concepts, I’ll explain that. And by the way, sales enablement, you gave a lot of definitions out there today. You may have heard of sales enablement as sales automation, sales intelligence. It’s really all the same thing in our crew. It’s a bit subjective but it does have different means.
So you’ve got to have a strategy. You got to figure out, are you going to target certain accounts? Are you going to focus on specific industries or regions, and you really got to know who your ideal buyers are, that’s very important. Lead Liaison actually offers a particular document, it’s on our website under our resource library. We call it an SOA, Service Level Agreement. It’s a really good tool to use between your sales and marketing teams. It’s treated down those. You can get that again from our website. But here, just have an agreement or a template, define your buyers, define your sales plan, know who you’re going after, identify, you know, what is a qualified lead, what is the lead, define those things, make sure both teams really agree there on what that is. But, again, you’ve got to have a strategy. The tools, right, so again sales enablement is a bit subjective, but remember in the definition, I talked about providing solutions for that failed ecosystem, helping sales with everything they do, everything they touch. You got to have a CRM. It’s great if you have meeting automation. Send out a link, schedule a meeting, you could use solution bud call away. We’re also working on something to help automate the scheduling of meetings. But instead of going back and forth and working out availability for parties, send the link, they can click it, see their availability schedule. You really need stuff like visitor tracking that’s a great sales enablement tool to help identify businesses and people that come to your website, and give you key sales intelligence. And again sales automation engagement, sales intelligence, whatever you might refer to it, that’s kind of part of the suite, which I’ll go over in more detail. And then you got have a process. You got to document what you want your sales team to do. It could be in Google Docs. Within Lead Liaison we use a solution from atlasin, it’s called Complements, its kind of a Wiki. We use that for our public documentation and internal documentation. And then you got to train your sales team. So all of our demos, our client meetings, on boarding, we record everything. So we use notes, we use GoToMeeting, record everything, upload it into YouTube, make it unlisted, so that you can just pass out links to people as needed. But use that material to give back to your sales people to train them, to make them more efficient. And then the last thing is measure. It doesn’t get measured. It doesn’t get docked. So you have to have these strategies, tools and process to really do a good job at sales.
What you’re looking at is what I would call a super graphic, right, not just an infographic but a super graphic. Taking sales enablement tools is really difficult. By the way, the super graphic is provided by Scott HYPERLINK “mailto:Brinker@chiefMarktax.com” Brinker@chiefMarktax.com, want to give the proper attribution there. There are 5,381 solutions on the super graphic from 5,000 companies that is a lot. Can you imagine if, you had to pick from this 5,000 different companies. It’s impossible. And there’s several hundred just in sales automation which you see in that red box right there. In the blue box, on the bottom left, you see marketing automation. Lead Liaison fits into both of those buckets, we deliver solutions in both areas. The key is you want two things to be working together. You don’t want these to be dispersed solutions. Now, what you see here, this is from 2017. In 2016, there were less. So you know, so 2017, there were 39% more solution. So the sales and marketing ecosystem is just getting more and more complex. The good news is that I’m going to simplify that for everybody in our discussion here.
I’m really going to focus on sales automation and marketing automation. So just the automation piece. Number one, I’m going to give you again five differences, number one is really the obvious, which is the people, you know, marketing people should be using marketing automation, salespeople should be using sales enablement.
The second difference is where should these solutions be used. Now, what you’re looking at here is a very primitive funnel, suspects, leads, opportunities, clients. Your funnel could be more detailed, which is fine, but at the highest level, you have what we call suspects. What that really is, is basically just a person. They have no idea who you are. You got them from a list, you pull them out of the phonebook, it doesn’t matter. They are suspect. A lead is somebody where you may be engaged them, you’ve generated interest. They now know who you are. The difference here is in that minty color, sales enablement is at the top of the funnel. And by the way, this is not just the sales funnel. The world is moving to sales and marketing funnel. So you got both groups within a company contributing to your funnel. But sales enablement is at the top of the funnel. It’s really geared around booking more meetings, filling the top of the funnel. That’s the goal of sales enablement. On the other hand, marketing automation is, you can see, as you, in more areas of the funnel, it’s used to help nurture your lead. It’s used around opportunities, upsell, cross sell, things like that. And a lot of people just forget that marketing automation is really, really applicable to clients. It’s not a lead gen tool. Marketing automation’s purpose is to help you shorten the sales cycle, to drive bigger deals, and you do that for building strong relationships by communicating in a very relevant way. That’s what marketing automation can do is help you segment and communicate and have conversations, not blasting people. The key takeaway from this slide is that they need to complement one another. Again, earlier in the poll, we heard 5% of the attendees used marketing automation so they feel they don’t need sales enablement. It’s a little bit of the wrong approach there.
The third difference is in email. So again, I’m largely speaking about automation. The third difference is in how emails are delivered. Marketing automation is going to send your email through the provider’s network. Those emails must have an unsubscribed link, because you want to be can spam compliant, etc. Those emails will not show up in your sent box. The difference is that when you’re using sales enablement or sales automation, those emails are going to go through your own service provider. So it could Gmail, could be Exchange, Office 365. It’s basically just like going into Outlook or Google mail and sending an email from your email client. You’re going to see then your sent box. You don’t have to put in unsubscribe link in there, and you’d probably do get better deliverability of your emails. So the way that emails are sent are very, very different.
The fourth difference is in reply management. So your sales enablement tools are going to automatically manage replies. Again, it’s sales automation, it’s for sale people. So we really want to keep it very simple. If somebody engages or replies, you want to remove them from your flow, whereas marketing automation is more manual. You’re going to have to pull them out or set up some automated processes to remove them
And then the last thing is you know, simplicity right. We got to keep sales automation, sales enablement, very, very simple. We can’t make it complex.
Going back a little bit marketing automation. It is going to be more, I think difficult to use, right, because you just, you’ve got more options. So it can be confusing for some people. Those technical marketers I think really get it. But again, you got additional business logic. You can wrap around things. And so again, it’s more complex, more actions.
So why do sales reps need automation? Well I’m throwing some very quick stats out at you, and these stats by the way are furnished by the TAS group or Task Group Marketing doughnut and brain shark. So 67% of reps don’t hit their quotas, 2 out of every 3 reps miss their quota. Half of all sales teams don’t have a playbook. You got to have a playbook. The third point here is to take an average of 8 cold call attempts to reach a prospect. My take away there is cold calling really doesn’t work these days. You know, for me, I really don’t answer my phone. I do screen and I see the caller ID, I don’t answer. You got to try different approaches. The last point here is it’s very tough to on-board people. It takes about 10 months for new reps to really be productive and get up to speed. So that the key takeaways here are reps are increasingly unsuccessful, especially if they do not have a plan, and it’s very hard to reach people and ramping up new reps is difficult.
So what’s the solution? It doesn’t matter what your sales role is. Now you probably fall into one of these two buckets– account manager, business development reps. Now, some companies call them account managers, some companies call them major account managers or outside sales reps. The bottom line is you’re the person that probably build the relationship a little bit more. You might be traveling. You might be focusing on your 50 or 100 top-tier accounts for your business. You might be doing what they call ABM or Account Based Marketing, just focusing on specific accounts. You might be in that bucket or you might fall into the business development rep bucket, where again, you could be called a biz Dev rep, a sales development rep or an inside sales rep. There’s many names but you you’re typically in one of those two buckets. The key thing is you got to have a plan. You can’t just be calling. You got to have unique, multiple touch points, and you really have to create messaging across your organization that’s consistent so that you can, what we call plug-and-play with your reps. So if your reps leave, which that happens in sales, you get a lot of turnover. You want to pull in your new reps, you want to be able to plug-and-play and have them pick up where your reps left off, and have all that messaging be consistent. So Lead Liaison, to tell a real quick story here, we evaluated a number of sales enablement solutions. You know, we looked at various players out there, but we really found three problems. Number one, nothing was integrated with marketing automation. That’s kind of our history, we started visitor tracking and marketing automation, but we found sales enablement was really disconnected. You have to copy and paste data from one system into your marketing platform, and they just weren’t integrated. They were also a little complicated. Again, you want to keep them simple. And they were not multichannel, everything is just email only.
So I’m going to show you on our app what some these things look like, but I’m going to give you some screenshots. This is from LeadLiaison. Now, what this is sales automation. Other providers in the market, they might call what you’re looking at a sequence. They might call it a cadence. They might call it a flow. It doesn’t matter what the name is. For us, Lead Liaison, we call it a rhythm. We chose that name because sales is about getting into a rhythm. It’s establishing your momentum, your flow but diving and getting into that rhythm, getting used to things, that’s what it’s all about. You want to have that rhythm to really be your second thing. A few key things, you see on the left, when we designed this, we said, “Man, we got to make it multichannel.” What I mean by multichannel is not just email, right, but have the ability to send a handwritten letter. Have the ability to send a postcard, to schedule a unique task in the time. That’s really important. Make it multichannel. The next thing that’s really important is give the reps options. You want to have some multi-variant testing, not AB testing the ABCD all the way up, multi-variant, try different things but don’t make it too complex, if then, logic and things like that. We also want to be able to very easily add people into your rhythm. That’s important. We are working on, and integration with zoom info, we’ve partnered up with them. So that’s the key thing, you know, you want to be able to find and kind of target certain people, and then add them into your flow to then create that rhythm.
One more thing you really want is you want to make sure you’re organize, right, and as part of your process. So the most efficient reps these days, they stay organize. So you got to have a really good task manager. You want your reps coming in and not say, “What should I work on today?” You want them to click a button and “Hey, these are overdue. I got to make these phone calls or here’s what’s due this week.” So you want to have a really good task manager. We built that into Lead Liaison.
And then also, you want to make sure you can measure. If you remember what I said earlier, if it’s not measured, it’s not done. So in this case, how many people were added, finished, and how many people are engaged in your particular sales automation or your outreach.
So that that’s really about, again, those flows, those rhythms, those sequences, again, whatever you want to call them, but there’s really more to sales enablement.
Here I’m showing you on my screen, on your screen, sending an email from an iPhone, from an android device, from Outlook, from Google mail. You know what you really want is you don’t want to have to use an email address and put that in your BCC field so that it gets stored in your CRM. About six, seven months ago, Lead Liaison released a free CRM. It’s called OneFocus. The essentials are there to create deals and tasks and so on so forth. But one thing we realized is let’s not make it difficult for reps. We just want to make sure that no matter where they’re sending an email, they’re on the road, and God forbid, sending an email from their phone while they’re driving, they’re at their desk, wherever, it doesn’t matter. We want to make sure that email goes into the CRM. So that all that information can be shared in a central area.
This is what we call a prospect profile for us, but it doesn’t matter where those emails are sent, you want them all to be threaded, and in line, so that if another rep checks out this page, or the marketing person, everybody knows what is going on.
Here is sending an email from the application itself. So this is just native email. There is a bunch of different capabilities in there to help make reps more efficient.
This is the interface, you know, you can build out these different actions, I’ve mentioned these actions here on the left. Again, you want to make sure you’ve got different versions, if you will. You can add that. So either you’re different variants here. You want to make sure, again, that you can measure things again– added, finished, engaged.
Ryan Schefke: So here we can see, you know, how many individual prospects you are putting in, what’s the stag, or what steps are they at, and your overall flow.
Looking at your emails only, so you want to be able to take all your different action types and just may be drill down a little bit, and see how things are performing.
You also want to know what tasks have you set up for yourself. So you can see a tasks tab over here.
And then you got different settings. So again, when people reply, you want to remove them. These are called suspect statuses, but based on what happens, what you want to set their status to be, you want to set some goals, things like that.
It’s giving you a preview of what we’re doing here with zoom info. So you might want to pick from your own account, inside Lead Liaison, certain companies, certain named accounts that you might have or maybe do a general search, you want to find those people, put in your criteria, and then once you find them, add them into your rhythm. So making it easy to insert people in there to fill the top of the funnel.
I just want to quickly compare and contrast here, marketing automation. This is an example of marketing automation from us. So you can see these individual actions, you got way more actions, changing data values. You don’t just have sending an email or sending a handwritten letter, things like that. You’re tagging, your moving things around inside the system, you’re adding different conditions around your actions. You are creating your business logic. So it’s much more complex with these kinds of system. And you’ve got different pipes typically. So you can see here, we offer, four different variations. So much more complexity, if you will, but with the complexity comes more power, more options in things that you can do.
This is the task manager. So if you’re a rep, you come in, you want to make sure, “Hey, I got my path. I know what I’m working on.” Maybe you get an email reminder that you got overdue task. But the key is, pick your task, pick the start button—
–begin working on your tasks, you can see one through four, and this is your task manager, that entire timeline right in here of what’s going on all the leads or the prospects engagement here and the actions—
–the ability to take quick action—
–you want all that your sales enablement system.
Also to keep it simple, you know, depending on again, if you’re an account manager or if you’re an inside sales rep, you know, maybe you want to build your rhythms or your sequences, whatever you want call them, and then keep them in a certain folder.
You might have like an industry folder, whatever that might be or your top 50 accounts—
And you want to put your rhythms and keep them organized and put them in certain folder. I do want to highlight again the two-way sneaking stuff that I talked about. Here’s an example of a profile inside Lead Liaison. You can see that in the timeline here, this is a two-way email thing. It doesn’t matter where these messages are sent from, you know. We want to basically take all that communication automatically put it into the system, inside the profile, and that way you can see the entire contents of your message. And that can be shared with your team. And then also, you can take direct action that you could reply, and do something on that message, if you needed to. So let’s say I’m in the profile, to give you a quick example, you got different options when you’re sending email. And again these are built to help the salespeople. So maybe you talk, in this case, I talked to Mike, we have a great conversation and he says, “You know what, let’s just touch based in about two months.” Well, probably I’m going to forget or I’m going to get busy and I won’t come back to it. So the key is, right after I get off the phone, I can write my message, I can schedule sort of a certain day, in a certain time, and then I can set it and forget it. I can send it out. So I don’t have to worry about that. So let’s just send later future. By the way, there’s also an undo. So maybe I sent something and I go, “Oh oops, I shouldn’t have said that or I should have added something,” There’s the ability to undo. You might have those plug-ins inside your email, client that we build out, they can write into Lead Liaison. You can add a reminder. So maybe if the person doesn’t reply after a certain number of days or after a certain time, have your system send an email or create a tasks for you, again, that you could manage in your task manager. You want to be able to create sales template in the platform. You know, create your messaging ahead of time, and then insert those easily, put in snippets. For example, if I wanted to insert a little snippet about your company, now that’s a great used case to be able to insert that so that everybody is consistent. And then you got option two, you know, have dynamic signatures, put those in, so you have merged fields to track your open, track your clicks. That’s all sales enablement here, again, having the ability to send email from a profile and then having these different options to make things efficient for you.
Slide #38 and 39
How do these systems need to work together? So what you’re looking at here is what Lead Liaison calls a lifecycle funnel. These are the different lifecycle stages right. I mentioned earlier, sales enablement, kind of on the top, you know, marketing automation towards the bottom. We have these fixed lifecycle stages. You see suspect on the very top. If we were to take the suspect stage, and we were to expand it, and sort of blow it up a little bit-
Then you might have these different status. New suspect statuses. So as you’re working with your sales automation system, you know, you’re putting people into those rhythms that I talked about, depending on what happens, if they reply, if it bounces, you want to automatically update their suspect status.
One of the keys here is that you are managing everybody you know all your prospect in your town pace marketing, that’s happening in that suspect stage. But when somebody engages, they move automatically to engage. And that’s where your marketing automation system can kick in, and maybe nurture those people for the long run. That’s really again where the two systems complement one another.
Once you have that again, you got harmony between marketing and sales, sort of bringing everything together.
I do want to give you a couple of references here. Number one, we do have some training which is open to everybody on sales enablement. So you can access that training by going to salesandmarketinguniversity.com. You can learn more. There are three particular lessons in this training course, and you can apply. So just click, once you go to salesmarketinguniversity.com, click that apply for course, one of our trainers will accept it, and then you can go ahead and watch some of those capabilities to reinforce the learning here today.
Ryan Schefke: The other thing I mentioned is I’m starting—we start a service level agreement. So you can get that from the resource section on our website.
Ryan Schefke: Here I am on our website. And here if you go into resources, resource library-
And free tools, you’ll see the SLA over here. And then again, here’s the courses here in sales enablement. You just want to click on that, and then click
This is our pricing. I figured this was just easy to show to this to everybody, not trying to push Lead Liaison here, just trying to help you understand how we group things. The last two columns, these are really the sales enablement solutions. We do have sales pro-user seats. You see the rhythms that I talked about. Those rhythms are not available yet. They will be released at the end of March at the current plan. But you know, we do have all those other capabilities, that two-way email think, scheduling emails later, the undo, all of those things in that particular package. Inbound is really about visitor tracking and picking up more sales intelligence for your team. But again both of those solutions are sales enablement.
Q: When is the Lead Liaison search email available?
A: We do have sales enablement today, again, you’re going to get a lot of those features, which will be that two-way email think, again, no matter where you’re sending emails, they’re going to show up in that timeline and be shared with everybody else. You can send later, you can undo, you can use sales templates, you can use the snippets, there’s going to be tracking of all those emails—all of that is available today, right now, from us, and again, end of March is when we expect to be GA, which is general availability, with our rhythms.
Q: Sales enablement really for business development managers or account managers?
A: Yeah, it’s really for both. If you’re doing business development, you’re probably targeting more people. Now, you know, the important thing is, even though all of those emails are sent through your exchange server or through Google, or Gmail, you still need, there are limits right. So you can trip thresholds and you got to be careful. We’re actually building in some throttling capabilities to throttle that. But again, if you’re more of a biz that person, you might be dealing with a larger volume of leads wherever you got those. But I think it’s still important to really not focus on quantity but to focus on quality. So our rhythm feature is really meant to allow reps to be very hyper-focus in a certain area. It’s typically a best practice to be jamming contact through the system. You know, I would say the smaller the better, the more targeted, it’s definitely quality over quantity there. You know, if you’re an account manager, you are probably dealing with major accounts. Like I mentioned earlier, you might have 50 accounts, 100 accounts, but this is perfect because with the rhythms, you know, keeping an account manager, is like I mentioned earlier, not just making those phone calls because it can take eight phone calls before you can reach somebody. I’ve actually seen stats that have better double that. So 15, 16 phone calls. You know, for me, the definition of insanity is doing the same thing over and over and over. So we don’t want to just be doing phone calls. You know, your reps are going to get tired. They’re going to want to quit. So you got to have some variation. You got to have that multi-channel. You got to sprinkle in some personalized communication. You got to sprinkle in postcards and handwritten letters. If you’re an account manager, you’re probably focusing on bigger size deals, high value, tens of thousands of dollars, perhaps. And why not spend $6, $7 on a handwritten letter to really make your attempt at penetrating an account very effective. So there is the difference. It’s really, they’re intended for both account managers and business development reps.
Q: How does sales enablement work with Salesforce.
A: We also have that for Microsoft dynamics. We do in integrate with I’d say another half a dozen CRMs. Of course I mentioned we have our own essential CRM, some of the basic things in there, and we’ve got back, you know, that had allowed us to integrate with a bunch of other CRMs. But going back to the question, really sales enablement should be focused, you know, in the platform itself right. As I mentioned earlier, the two systems do complement one another because sales enablement is filling the top of the funnel. We really don’t want to do is you don’t want to, you know, load a bunch of stuff into salesforce and just, you know, muddy the water and have a bunch of contact data. You just want to be working these individuals through your sales enablement system. I do understand that, you know, that requires a rep to you know not use salesforce but to use a system like ours or something else, but you know, uses the sales automation system because it offers all those capabilities. When somebody becomes engaged, at that point, that’s when marketing automation takes over and marketing automation can help automate that process of pushing people, you know, into your CRM, like salesforce.com and then kicking in nurturing and things like that. So I’d say really, they work together very well, but it’s really about just making sure that you put qualified, interested people, people that engaged into the CRM.
Q: Can I use sales enablement on its own, so without using other like marketing automation?
A: So at the moment we do not provide sales enablement standalone. You do need to be using marketing automation from us, at this moment or some of our other solution. So at the moment, we do not offer sales enablement standalone. We might be changing that in the future. If we do, we probably will require a minimum number of users, you know four or five, something like that to get rolling. Those are the things that we definitely are considering, just because we’ve had a lot of demand it in terms of what we’re doing so far.
As salespeople we are all excited about what we do, that’s why we do it. We are passionate about our products, services or solutions and will talk to anyone anytime about it if they show the least bit of interest. That’s what makes us great at what we do, but I also feel like maybe we’re giving the cookies away for free. It’s in our nature to “sell, sell, sell” anytime we can, but I’ve found that’s not always the best approach. You know you’ve got a great product, so don’t give it away the first time you talk to everyone. Make sure you have a truly qualified lead, before dedicating more valuable time.
There’s a system of selling called the SPIN method that, if you’re not familiar with, you should take a look at. The method can be broken down into a few basic parts. SPIN stands for: Situation, Problem, Implication, Need/Payoff. This is how to qualify your leads: ask questions! Find out what their current situation is. Do they use a competitor? Do they have events or marketing goals they need to scale up to meet?
Then ask questions to identify the problems they are having. Is it lack of communication between sales and marketing? Are they filling their pipeline and losing customers in the mix? The implication is as simple as “What would your team do with…?” or “If I can solve that for you would you…?”.
These steps are all you should be doing to find a qualified lead. Once you get to that point you’ll know; if it’s a good fit and what pain points they have that you can solve. Hopefully, a bit of additional qualifying info such as: do they have a budget, are you talking to someone with the authority to make this purchase, and what is their time-frame for the need (classic “BANT” criteria).
From there you can decide if it’s worth YOUR time to spend more time with them, or nurture them and move on. Hopefully that 15 minute call got them excited to move to the next step: filling their need. Go ahead and set up that next meeting! Now you’re spending more time with qualified, interested leads and not giving the cookies away for free to every person you talk to.
https://www.leadliaison.com/wp-content/uploads/2018/02/pexels-photo-859264.jpeg51207680Lead Liaisonhttps://www.leadliaison.com/wp-content/uploads/2013/04/Lead-Liaison-Logo5.pngLead Liaison2018-02-13 14:59:292018-06-25 15:36:24The Value of a Qualified Lead
We have all been there. You schedule a call with a hot prospect, only to realize that they are a no-show for your initial sales call or demonstration. No-shows are notorious in the online meeting world (i.e. GoToMeetings, etc.). While everyone will be no-showed occasionally, the frequency of no-shows is directly related to your process.
What are the dangers of no-shows?
You have a limited amount of time to sell during the week. Every time you set aside a block of time and there is a no-show, you lose 5% of your income for that week. If and when you do reschedule, you have lesser value and a lower perception of importance to the prospect as you appear to be the needy one in the relationship. You have also lost out on time spent chasing other opportunities.
Top reasons for no-shows:
Rare and tragic personal issue/illness. It happens – people get sick and are unable to come to the office. With this, I would suggest a different strategy.
You didn’t create importance and interest in the meeting. Thus, other things became a higher priority.
The prospect lacks the ability to buy. Though they were curious about your offering, you failed to qualify if the buyer had the ability to buy your product if you were able to show them a path to success.
The prospect does not respect your time as a professional because your introduction was weak.
How do you combat no-shows?
Pre-qualification. By asking a lot of probing questions before the meeting, you are letting your prospect know that your time is important. You are also letting them know that you see a potential fit between their need and your capabilities. Lastly, you are letting them know that your meeting isn’t just a “getting to know you” session; but instead a bonafide opportunity to fix their pain points. It’s an opportunity that they can afford to invest in and execute.
Every introductory sales meeting should have a defined, but simple agenda. This agenda can be provided as a friendly reminder of the sales call the day before the meeting. This way, the prospect can fill in any blanks or important points that they may want you to address in detail. It’s also a great way to find out if other people will be attending the meeting from their side.
When someone does no-show, send a simple note letting them know that you arrived but they were not available. Instead of chasing a no-show prospect, put them into an automated workflow to educate and build their interest. If they are serious about doing business with you, they will suggest another time for a meeting. If they no-showed because they lack attention/interest/desire/action (AIDA), they are probably going to be in the same situation a week from now. Recognize that you scheduled your discussion too early in the process and start over. It’s your job to rebuild AIDA through education that does not require a lot of your time. The exception to this rule is personal tragedy/illness. In those cases, be human and let them know that you are available to talk again if/when their situation clears up.
Note: This is a very simple workflow that you can enact with Lead Liaison’s Marketing Automation or Sales Enablement solutions. With the push of a button, I cancel my meeting and put the prospect into a very simple/well-thought-out flow which benefits both the prospect and the salesperson.
One last note. I know that a lot of business development people are going to turn to ask what should you do when a prospect fills out a “contact us” form, or asks you for a meeting? These opportunities can be huge home runs, or fool’s gold. The first thing that I do in this situation is use a solution like Lead Liaison’s ProspectVision™ to better understand how much the client knows about my company. I want to know how they were referred to my site (was it a partner, an article, a search engine, etc?). I also want to know what the prospect knows about me. For example, if they have spent hours and researched dozens of pages on my website (including the pricing page) before calling me, then they have essentially pre-qualified themselves. On the other hand, I am always wary of prospects that know little about my company but want a demo/discussion. Such prospects are likely to set up dozens of meeting with dozens of competitors simply to learn, with no goals or buying decisions on the horizon. In such situations, cancellations are very likely. Again, through a simple ProspectVision™ analysis, I’m often able to identify and overcome potential no-shows before the happen.
https://www.leadliaison.com/wp-content/uploads/2018/01/pexels-photo-265101.jpeg29154381Lead Liaisonhttps://www.leadliaison.com/wp-content/uploads/2013/04/Lead-Liaison-Logo5.pngLead Liaison2018-01-24 14:47:452018-06-25 15:37:58Why Do People No-Show for Sales Appointments?
Allen, TX – Today, sales and marketing solutions provider, Lead Liaison, launches a legion of sales enablement capabilities to function alongside other core components of their Revenue Generation Software®.
This development is a result of years of industry research and collecting feedback from clients and partners. According to Salesforce.com, 40% of sales teams do not have a playbook or defined strategy. Companies with a defined, repeatable process are 33% more likely to be high performers. “The win rate,” Salesforce.com says, “is over 50% for two-thirds of companies that have a defined process in place.” Lead Liaison now gives salespeople the functionality needed to create systematic, successful processes.
The capabilities are focused on sales enablement, also referred to in the market as sales engagement or sales acceleration. Capabilities include an incredibly exciting feature which the company is calling “2-way email sync”, meaning users no longer have to Bcc a third party sales and marketing system. It supports any email provider, including Office 365, Exchange, Gmail, and many more.
Lead Liaison’s Sales Enablement capabilities are the industry’s only prospecting and Account-Based Marketing (ABM) solution that combines offline and online strategies, called Lead Liaison Rhythms™. Those offline strategies include postcards, flyers, and even handwritten follow-up letters. These offline strategies, when used with online strategies like email and website visitor tracking, give sales people the power to be omnipresent in their sales efforts.
Companies focusing on account-based marketing (ABM) will see huge benefits as sales people focus on quality, not quantity, and require different types of touch points to effectively penetrate key accounts. The solution is also the perfect complement to Lead Liaison’s marketing stack, which includes automated nurturing capabilities that salespeople will also find valuable. It fits seamlessly into the organization’s concept of “Lifecycle Stages,” and establishes a definition for “Suspects” in the sales process.
This deep integration of sales technology and marketing technology, combined with omnichannel outreach, makes this solution stand out in the marketplace. Companies will benefit from having a single source to help address multiple areas of the customer funnel.
Lead Liaison has taken this opportunity to refresh their pricing plans to reflect the new offerings, proving to businesses that this high-performance sales and marketing suite is a worthy investment for businesses of any size.
About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Allen, Texas, near Dallas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).
https://www.leadliaison.com/wp-content/uploads/2013/04/Lead-Liaison-Logo5.png00Lead Liaisonhttps://www.leadliaison.com/wp-content/uploads/2013/04/Lead-Liaison-Logo5.pngLead Liaison2017-12-11 08:00:532017-12-07 10:55:19Lead Liaison Adds Sales Enablement to Bolster Account-Based Marketing and Sales Prospecting
Let’s face it: time is not the sales person’s friend. I’ve seen far too many talented people fail in B2B sales because they couldn’t manage time. You certainly don’t need to waste time on courting unqualified prospects, hopelessly dialing bad numbers, and sending nurture email after nurture email to the “call me next year” crowd.
Having a CRM like Microsoft Dynamics will certainly help. You can use it to schedule tasks, keep prospects organized, and track your opportunities. But that’s just step one. You’ve still got to figure which prospects are worth your time and make sure you keep the data up to date.
That’s where marketing automation like Lead Liaison’s Lead Management Automation™ comes in. We have multiple ways to help you make the most of your time and find the right prospects. In fact, we’ve got five major ways that sales teams benefit from Lead Liaison and Microsoft Dynamics integrated together.
1. Get quality Leads straight to your CRM.
Adding qualified Leads to your pipeline isn’t an easy task. By far, the most time-consuming thing in a sales person’s life is prospecting. In most industries, you’re lucky if 10% of the people you talk to are qualified (even less with cold email and cold phone calls). Even if the prospect has gone so far as to fill out a demo request, they might just be another sales person trying to sell to you!
Lead Liaison tracks visitors to your website and scores them based on engagement. Every time they engage with a piece of content, their score goes up. We also grade them based on your organization’s ideal buyer profile from A-F. When we know that they’re a good fit and have shown real interest, we can send an alert, sync them to Dynamics as a Lead, and even assign them to the appropriate prospect owner.
Now you’ve got a steady stream of Leads in your CRM that you know are qualified.
2. Easily gauge your prospect’s interest.
How many times have you sent an email to a prospect and never heard back from them? I probably just described 95% of your prospecting emails. Even once you have a steady stream of Leads from your site, what’s the point if you don’t know who’s responding to your communications?
Our Send and Track plugin has you covered. We can tell you when your prospect has opened your email or clicked on a link inside. We can even send a browser alert to Google Chrome so you know right away. You get to learn who is interested in what you’re sending, even if they don’t respond. And, because we track them from the moment they click the link, you get to see what they’re looking for on your site.
What does this have to do with Dynamics? Our plugin lets send a copy to your CRM. That means the email and its contents are logged for your reference. If the prospect doesn’t exist in Dynamics already, we’ll create a new Lead for you. No need to manually create new records after a cold email campaign!
3. Automate your nurture.
We’ve all run into prospects that just aren’t qualified yet. They could be the perfect fit for your organization, but for one reason or another a deal just isn’t going to happen right now. However, it’s important you don’t lose track of these people. They’re the ones helping you make quota six months from now. If you’ve got an opportunity in Dynamics that has stalled out, we’re here to help.
With Lead Liaison, you can drop these prospects into an automated nurture campaign. The prospect will get occasional follow ups, interesting articles, or links to relevant videos straight to their email. The emails come from your email address, signed by you, and if the prospect replies, it goes to your inbox. You just put them in the nurture campaign, and we do the rest on your behalf.
We’re not limited to email, either. Lead Liaison supports multi-channel marketing efforts. You could automatically send them a postcard, have us text them for you, or write a handwritten letter on your behalf. You can even choose the type of handwriting we’ll use!
4.Always have the most up-to-date information.
Have you ever called an old prospect in your database to reconnect and found their number was no longer valid? Or worse, they didn’t work there anymore? It’s happened to all of us. Now you must take the time to find a new contact, get the right info, and hopefully get it done in time to finish your tasks for the day.
That is, unless you had Lead Liaison. We sync our data with Microsoft Dynamics every five minutes. If a prospect has filled out a form or marketing has just updated your master list of key accounts (without telling you… again), we’ll know about it and send that new information to Dynamics.
But it gets even cooler than that. We use the prospect’s email address to crawl social media websites like LinkedIn and Twitter. We capture data like their company and job title, and we check back in with them from time to time. If we’ve noticed a change, we update it on their profile. And yes, that means it gets updated in Dynamics, too!
5. Find out what the heck Marketing is doing.
Sales and marketing have a love-hate relationship in a lot of organizations. Sales depends on marketing for qualified leads, marketing depends on sales to close the leads. Sales feels like marketing wouldn’t know what “qualified” was if a prospect came banging on the door begging for service, marketing feels like sales just cherry picks the easiest prospects and whines about the rest.
Let’s take a step and look at the root cause: sales and marketing almost never talk to each other! Not so with Lead Liaison. You have an insight to the inbound and outbound marketing efforts your prospect has received. The data marketing collects is stored in their prospect profile, so you have just as much insight as your marketers.
This is embodied in two of our Lifecycle Stages: Marketing Qualified and Sales Qualified. This is a two-step process to allow both teams to equally vet new prospects. No more working separately; it’s time for sales and marketing to both be a part of the funnel once and for all.
When that qualified account becomes an Opportunity, we’ll pick that up from Dynamics and automatically move them to the Opportunity Lifecycle Stage. And on the wonderful day you get to click Closed-Won, we’ll move them to the Customer Lifecycle stage. You’ve got your deal, and marketing can move on to generating new leads.
https://www.leadliaison.com/wp-content/uploads/2013/04/Lead-Liaison-Logo5.png00Lead Liaisonhttps://www.leadliaison.com/wp-content/uploads/2013/04/Lead-Liaison-Logo5.pngLead Liaison2017-10-25 12:50:202017-10-25 12:50:205 Reasons Sales Teams Benefit from Microsoft Dynamics CRM and Marketing Automation Integration
Sometimes the easiest way to not only get through the gatekeeper, but to get your prospect’s attention is to deliver the “WOW” factor. See, most gatekeepers see the same emails. They get the same phone calls. You are just one of many, and most are boring.
If you were in their position, what would happen if you received something super personal? Well, I can tell you that almost every FedEx package is opened. Likewise, hand-written notes also receive special attention. They show the recipient that the sender has taken a specific interest and investment in making a contact. When Lead Liaison added the ability to send hand-written notes, many of our clients began to report instant success in reaching audiences that previously ignored them. Success rates went through the roof where competitive environments existed.
Think about it: “Thank you” emails have become so ubiquitous that many people have stopped sending them all together. However, a physical note sits on a desk for hours…days…even weeks! It makes a physical impression, and raises brand awareness, which leads to the one thing you need most in your sale: trust. They’re thinking, “Hey, it’s a real person that cares about my business!”
Unfortunately, legacy Marketing Automation platforms think in solely digital terms and have become email dinosaurs. If you are not already thinking outside of email with your automation strategy, I would highly encourage you to look at an advanced system like Lead Liaison in order to grow some ideas on how you can improve your sell-through rates.
https://www.leadliaison.com/wp-content/uploads/2013/04/Lead-Liaison-Logo5.png00Lead Liaisonhttps://www.leadliaison.com/wp-content/uploads/2013/04/Lead-Liaison-Logo5.pngLead Liaison2017-06-06 10:04:382017-06-06 10:04:38How to Get Through the Gatekeeper & Raise Brand Awareness Using Marketing Automation