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While I was researching information on how I can improve the marketing automation strategies I employ for my clients, I came across a very interesting article that I had to share. In retrospect, I think it was the title of the article that really got my attention Marketing Automation – Set it and forget it! […]
Search engine optimization has been around for over 15 years. And marketing automation has been taking the B2B world by storm over the past few years. Although each provides distinct capabilities for digital marketing, when combined they make a potent combination. SEO has evolved as Panda then Penguin have changed search marketing strategies. The evolution […]
With marketing automation platform (MAP) adoption expected to generate $750 million by the end of the year, we felt it was important to draw a distinction between MA and lead management. Marketing automation is a function of delivering scheduled messaging to marketing leads. But lead management is a process of advancing those leads appropriately to […]
Lead scoring is a common component to marketing automation. Often, when a lead achieves a specific scoring threshold, that record is automatically migrated to a CRM for sales contact. However, not all lead scores are the same when they are passed to the sales team. In order for sales to be effective at converting a […]
These days, B2B marketers are using social posting for lead management success and lead management purposes. Social media engagement is still a fairly new tactic but there are a few rules that have been established that should be followed in order to achieve success at managing leads through this channel. Post Frequently – But Not Too […]
