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Can You Get Content Creation and Marketing Automation Together? Yes!

October 23, 2013/0 Comments/in Best Practices, Content Marketing, Revenue Generation Blog/by Lead Liaison

It has long been the cry of B2B marketers (well, “long” is relative in the digital age): “We’ve automated our marketing – but we need CONTENT!” We’ve got your content creation and marketing automation together in one! Recent statistics support the need for third-party content creation: 71% of Marketers use content marketing for lead generation […]

Lead Liaison Combines Marketing Automation With Content Creation

October 22, 2013/0 Comments/in Press Releases, Revenue Generation Blog/by Lead Liaison

Allen, TX (PRWEB) October 22, 2013 – Lead Liaison broke new ground last week when it became the first marketing automation SaaS company to provide Web content creation within an automated marketing platform. The new feature provides access to over 2,000 content developers, allowing marketers to request content then seamlessly deploy that content through the […]

Marketing Automation and the 3 Pillars of Lead Management

October 17, 2013/0 Comments/in Revenue Generation Blog/by Lead Liaison

Managing your B2B marketing leads is a process that runs through three phases: generation, qualification, and nurturing. Back in the day, marketers generated leads that the sales team had to qualify and nurture. Now the three pillars of lead management can be optimized by using a marketing automation platform (MAP). The introduction of the MAP […]

Effective B2B Content Marketing Tactics

October 16, 2013/0 Comments/in Best Practices, Content Marketing, Revenue Generation Blog/by Lead Liaison

Best practices for B2B marketing have changed drastically in the last few years. The introduction of the internet, ecommerce, and social media networking has created brand new marketing needs. Consumers also now have an endless supply of choices, which has create a desire for real engagement between online retailers and potential customers. That is why […]

Email Open Rate: What Are Your Clients Seeing?

October 15, 2013/0 Comments/in Email Marketing, Revenue Generation Blog/by Lead Liaison

If you’re familiar with email marketing, you know the average email open rate for any standard campaign is between 12-20%. This rate varies by industry – a real estate company newsletter may not do as well as a coupon retailer, for instance. It’s important to have a firm grasp on how your client base uses […]

Check out some of our most recent blog posts:

Can You Get Content Creation and Marketing Automation Together? Yes!

Lead Liaison Combines Marketing Automation With Content Creation

Marketing Automation and the 3 Pillars of Lead Management

Effective B2B Content Marketing Tactics

Email Open Rate: What Are Your Clients Seeing?

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