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People and businesses are changing the way they approach the buying process due to the abundance of online resources available. Numerous studies have shown that over 90% of people begin their buying process online using either a search engine or social media. There are so many viable options to choose online, which is why very […]
Google has changed their posture on caching images in emails. This event is actually good news for our customers for the following three reasons: The tiny image we insert into each email campaign is a unique image per recipient. Email Opens will still be counted; however, only repeat email opens will not be counted since […]
The New Year is almost upon us, and content marketing isn’t a concept that will leave us anytime soon. Even seasoned marketers and business professionals have bad content habits. Since 2014 is just around the corner, there’s no better time (aside from say, right now) to re-engage your audience and leave some bad content habits […]
There’s something about the holidays that tends to throw sales funnel management off a little bit. Because traffic typically slows during the holiday, the accumulation of sales data often goes unmanaged well into the new year. Employees are off doing their own thing with their families, and oftentimes the vacation isn’t enough to make full […]
Social media content is what drives engagement for your brand. Whether you’re posting just a few times a week or interacting daily with your customers, it’s important to create and maintain a social media presence over time. Part of creating a social media content strategy is knowing what your customers want to see. For many […]