Content Marketing Don’t-Do’s for 2014
The New Year is almost upon us, and content marketing isn’t a concept that will leave us anytime soon. Even seasoned marketers and business professionals have bad content habits. Since 2014 is just around the corner, there’s no better time (aside from say, right now) to re-engage your audience and leave some bad content habits behind. Hey, this goes for us, too! We could all use a big dose of efficiency for the New Year.
With this in mind, we’ve created a list of content don’t-do’s for 2014. Let’s get started.
When Content Marketing, let your audience determine your direction.
If your social media accounts and blogs are new, you may not really have an idea of what your audience responds well to. If you’re using marketing automation services like Lead Liaison to keep track of content marketing, it’s time to take a look at the data.
Discover from Facebook Insights which of your posts gets the most interaction and the most clicks back over to your website. Take a look at what blogs inspire comments. Figure out which emails have the highest open rate and click through numbers. Don’t give up on letting the data show you what your audience is responding to.
Create Content That Works
It’s difficult to create content when you know no one’s responding. Take a look at content that doesn’t have high engagement and see if you can effectively stay away from those topics.
Actually Write the Stuff
If you don’t have time to do content marketing, it’s time to stop lying to yourself about getting it done. Writing blogs, emails and social media status updates don’t necessarily have to be your forte. In case you haven’t noticed yet, Lead Liaison has a great content marketing solution that can help you get content up and running.
Is it a pain? It is. But these days, most of us have Word or some similar software. Rather than writing directly into your Facebook posts, your automation dashboard, or your blog, use Microsoft Word and then paste your spellchecked copy over. It seems simple, but you’d be amazed at the amount of folks who still don’t do this.
Write What You Enjoy
Copywriting of any sort becomes a tedious task if you hate it. If you can tolerate it, write about the parts of your business and industry that you actually enjoy. If not, maybe it’s time to bring in some help! Talk to the friendly Lead Liaison team about our reliable content marketing solutions today.