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Check out some of our most recent blog posts:

Who Are Marketo’s Competitors?

April 4, 2014/1 Comment/in Revenue Generation Blog/by Lead Liaison

Well, that’s a great question and we’ve got answers! It’s us, Lead Liaison. It’s been interesting to see Marketo evolve over the past few years. They started providing analytics on pay per click ads along with a few other basic marketing tools. They’ve grown to a public company with multiple products in their suite. They’re […]

Are You Using Your Bounce Rate To Make Decisions?

April 3, 2014/0 Comments/in Revenue Generation Blog/by Lead Liaison

Bounce rate isn’t just a metric hanging out in your analytics dashboard – it’s a valuable piece of information you can use to gauge how users behave on your website. If you’re not taking your bounce rate into account when you make decisions about changing your site, you could actually be decreasing your conversions and […]

3 Things to Know About Lead Distribution

April 2, 2014/0 Comments/in Best Practices, Lead Distribution, Revenue Generation Blog/by Lead Liaison

Studies have shown that automating your lead distribution process leads to higher conversion rates. Advanced marketing automation software ensures that more of your reps’ precious time is spent interacting with prospects rather than organizing lead distribution manually. Here are 3 things to know about lead distribution and a few things to know when implementing the most […]

Direct Mail with Marketing Automation

March 31, 2014/4 Comments/in Best Practices, Lead Generation, Marketing, Multichannel Marketing, Revenue Generation Blog/by Lead Liaison

We recently added the ability to send direct mail with marketing automation using Lead Liaison. We’re genuinely excited about this new marketing channel that our customer base can take advantage of. Designing our first direct mail campaign was easy. In this post we’ll talk about how simple it was to put together a direct mail […]

Why Marketing Automation Makes Sense

March 27, 2014/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Marketing automation is the perfect tool for today’s consumer audience. Marketing automation makes sense. There are several features that give automated marketing the upper hand when it comes to conversion rates (we’ll get into that in a bit), but today’s consumer is certainly web-savvy—they spend more time on the internet than they do watching TV […]