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Check out some of our most recent blog posts:

How our Company Saved $9,618 on our Mailchimp Email Campaign – Get More out of Email Marketing

January 21, 2015/0 Comments/in Best Practices, Email Marketing, Revenue Generation Blog/by Lead Liaison

Get More out of Email Marketing Our company recently sent an email campaign the “old school way” to see how difficult and costly it would be compared to sending the email campaign and complement the strategy with Lead Liaison. We wanted to empathize with the 100s of thousands of companies that spend money on email marketing […]

Are You Ready to Deploy Marketing Automation Software?

January 21, 2015/0 Comments/in Revenue Generation Blog/by Lead Liaison

If you’re considering deploying marketing automation software, you may have wondered if your business is actually ready for the change. After all, adopting software is an already risky venture if you’re not prepared and if you do it too soon, it can be a disaster. Let’s take a look at why you might be ready […]

Marketing Automation in 2015: This is YOUR Year

January 13, 2015/0 Comments/in Revenue Generation Blog/by Lead Liaison

We’re confident that 2015 will be The Year of Marketing Automation – this could be both our and your best year yet. After all, the idea of Marketing Automation isn’t a new one. Marketing automation has been around in one form or another for decades. Mailing campaigns intending to engage customers have existed long before […]

Marketing Automation and Trial Conversion

January 6, 2015/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

If you’re failing to convert customers from your free trial offers then there’s probably a very simple reason why: you’re failing to engage them. Failing to engage potential customers within the first three days of a free-trial sign up is the number one reason why customers lose interest in a product or feature. And if […]

Marketing Automation Trends to Watch

December 31, 2014/0 Comments/in Revenue Generation Blog/by Lead Liaison

Time to keep your eye on a few marketing automation trends to watch. With more than 60% of top performing companies utilizing marketing automation, one might believe that marketing automation has hit its peak. After all, there’s nowhere left to go but down. However, the percentage of businesses utilizing marketing automation continues to increase. While […]