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Why Microsoft Dynamics CRM and Marketing Automation Integration Matters

October 12, 2017/0 Comments/in Marketing Automation, Revenue Generation Blog/by Ryan Schefke

Why Does Microsoft Dynamics CRM and Marketing Automation Integration Matter? In this article we’ll discuss why Microsoft Dynamics CRM and marketing automation integration matter to businesses with a sales and marketing team. I’ve always been a proponent of CRM systems. As a user myself, I first started using Salesforce.com. I couldn’t imagine trying to keep track […]

Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation

October 10, 2017/0 Comments/in Revenue Generation Blog/by Lead Liaison

Let’s talk about CRM objects for a minute. If you look at most major CRMs like Microsoft Dynamics or Salesforce.com, you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Does this mean that the two systems are incompatible? Not […]

CRM and Marketing Automation: How Do They Work Together?

September 27, 2017/0 Comments/in Revenue Generation Blog/by Lead Liaison

Customer relationship management (CRM) software collects customer data and manages sales opportunities. It’s basically used as a sales tool. Marketing automation generates leads and collects data to create personalized communications. It’s essentially a lead generation and nurturing tool. They might be two different things, but they only reach their full potential if you use them together. […]

What is the Difference Between a CRM and Marketing Automation?

September 20, 2017/0 Comments/in Revenue Generation Blog/by Lead Liaison

When you step into the world of marketing and sales, two phrases you will hear a lot are CRM and marketing automation. They can often be used within the same sentence, but they are not synonymous with one another. A CRM, which stands for customer relationship management/manager, does exactly that – it manages your customer […]

Connecting the Dots – Lead Nurturing After Event Lead Capture Is Important

September 12, 2017/0 Comments/in Revenue Generation Blog/by Lead Liaison

Did you know that 73 percent of B2B leads aren’t ready to make a purchase? They’re still gathering information, and while they will eventually pull the trigger, it probably won’t happen at the exact time of event lead capture. That is why it is so important that you have a lead collection system that integrates […]

Check out some of our most recent blog posts:

Why Microsoft Dynamics CRM and Marketing Automation Integration Matters

Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation

CRM and Marketing Automation: How Do They Work Together?

What is the Difference Between a CRM and Marketing Automation?

Connecting the Dots – Lead Nurturing After Event Lead Capture Is Important

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