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What are the fundamentals of strategic marketing? Chocolate and milk, salt and pepper, popsicles and hot weather – it’s easy to find two items that complement each other. Strategic marketing requires two items that also go well together. In an era driven by the internet, marketing has become a different animal. Marketing is no longer […]
Revenue Generation Software may be the best thing you’ve never heard of. It’s a sales and marketing engine that’s loaded with fuel, ready for the ride of its life. Now is the right time and right environment for marketing technology to step up. In this article we cover why there’s a red hot market for […]
Looking for a reason why you or your company should invest in Marketing Automation? Here are four reasons to invest in marketing automation: Table Stakes The adoption of marketing automation technology is expected to increase by 50% by 2015 (Sirius Decisions). Marketing automation has seen the fastest growth of any CRM-related segment in the last […]
Marketers have a plethora of diverse marketing technologies to help with advertising, social media, operations and other aspects of their job. The overwhelming abundance of marketing technologies pulls marketers in different directions. It’s often times helpful to take a step back, re-focus and look at marketing technology from a 10,000 foot view. Scott Brinker, www.chiefmartec.com, […]
Marketing automation is a simple concept if you’re in the industry or familiar with these types of solutions. But, what if you’ve never heard of marketing automation before? Take five minutes to read this simplified summary of how marketing automation works. Eric Wittlake made some very important points about marketing automation. Let’s summarize what Eric […]