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Check out some of our most recent blog posts:

10 Ways to Improve Email Marketing ROI

March 6, 2013/0 Comments/in Best Practices, Email Marketing, Revenue Generation Blog/by Lead Liaison

Email marketing can certainly boost your sales effectiveness. However, email campaigns can drag down your marketing ROI if the execution is flawed. Here are ten ways to improve email marketing ROI. Clean Lists Though B2B email list buying is not always the best way to go, if you do purchase lists make sure the lists […]

How to Use Marketing Automation to its Fullest

March 5, 2013/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Learn how to use marketing automation to its fullest. Marketing automation is designed to turn website visitors into leads and then into life-long customers. It is a strategic process of generating leads and subsequently guiding them through the buying journey until they are ready to make a purchase. Marketing automation streamlines the entire lead management […]

Landing Page Improvements, Bounce Rate and ROI

March 4, 2013/0 Comments/in Lead Management, Revenue Generation Blog/by Lead Liaison

KISSmetrics has a great article and infographic discussing the particulars of bounce rates by industry. Average industry bounce rates are at about 40.5%, while lead gen websites can expect a 30-50% bounce rate. Service and retail sites rank in at about 10-40%, while one page sites exist simply to gather info or as a cart […]

Five Marketing Trends that will Generate Revenue in 2013

March 1, 2013/0 Comments/in Revenue Generation Blog/by Lead Liaison

It should come as no surprise that the internet is behind the top five marketing trends allowing businesses to generate more revenue in 2013. The internet is designed to make most business functions more efficient, which in turn will generate more revenue. These are the top five marketing trends for generating revenue in 2013: The […]

The Five Biggest Benefits of Quality Lead Scoring

February 27, 2013/0 Comments/in Best Practices, Lead Scoring, Revenue Generation Blog/by Lead Liaison

Lead scoring is a sales and marketing methodology used to rank prospects against a scale that represents high-quality leads. Savvy marketers are quickly discovering the impact quality lead scoring can have on generating leads with a higher potential for conversion, which is critical in today’s competitive global marketplace. These are the five biggest benefits of […]