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How Marketing Automation Strengthens B2B Relationships

March 25, 2013/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Marketing automation strengthens B2B relationships. Savvy purchasers are spending more time researching their buying decisions online and it is resulting in higher expectations of online businesses. They are now craving more personal attention from the fast-paced, highly-technical commercial business world. B2B buyers want to feel like they are valued customers again. They want the same […]

The Real ROI achieved from Marketing Automation

March 22, 2013/0 Comments/in Revenue Generation Blog, ROI/by Lead Liaison

Marketing automation is gaining in popularity among big businesses, but is it really worth the investment? What’s the real ROI from marketing automation? Absolutely! Anytime a traditional system is changed from manual to automated, it increases efficiency and enhances its capabilities. Automation significantly reduces labor expenses while increasing the total volume of leads generated, since […]

Better Lead Management using Marketing Automation

March 21, 2013/0 Comments/in Best Practices, Lead Management, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Lead management drives business. Being able to gather, nurture, and direct leads is a fundamental aspect of every company’s success. Marketing automation has streamlined this process into a highly-effective machine that produces leads with a 50% higher conversion rate than traditional marketing. It provides better lead management using automated software combined with a personalized approach […]

How to Generate More Revenue using Marketing Automation

March 20, 2013/0 Comments/in Best Practices, Marketing Automation, Revenue Generation Blog/by Lead Liaison

Marketing automation is an extremely streamlined and systematic process for generating the greatest number of potential leads using automated software. Its principle function is to generate more sales and revenue by improving the quality of every lead given to the sales department. It also naturally uses fewer resources, since traditional marketing tasks are now automated. […]

Lead Liaison Provides Another Lead Management Tool to Sales and Marketing Executives

March 20, 2013/0 Comments/in Best Practices, Lead Scoring, Press Releases, Revenue Generation Blog/by Lead Liaison

Allen, TX (PRWEB) March 19, 2013 – Lead Liaison, a leader in marketing automation, has released another free lead management tool: the Lead Scoring Model Designer (LSMD). This time their implementation team has created a lead management asset that not only assists executives in building scoring rules for leads in their databases but also provides hypothetical testing […]

Check out some of our most recent blog posts:

How Marketing Automation Strengthens B2B Relationships

The Real ROI achieved from Marketing Automation

Better Lead Management using Marketing Automation

How to Generate More Revenue using Marketing Automation

Lead Liaison Provides Another Lead Management Tool to Sales and Marketing Executives

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