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There are many ways to retain B to B customers using marketing automation – let us tell you 6 key ways to do so. With Marketo raising $85 million and Silverpop raising $25 million recently, the marketing world is abuzz about the awesome potential of B to B marketing automation for lead generation and management […]
The world of business has become increasingly competitive due to the vast reach of the internet. Companies can now easily conduct business online from anywhere in the world. They can work with any vendorthey choose and receive almost the identical products or services as they would locally. No company is too small to be exempt […]
If you haven’t made the decision to track visitors on your website, now is the time. Companies are ramping up for summer marketing campaigns. For some of us, this means a busy few months ahead. Others will experience slower times in the year – and for these companies, every lead counts. If you’re not ready […]
Website visitor tracking is a useful technology to help your direct and indirect sales channels develop new leads. It is an automated system that records and analyzes all prospects that cross path with your company’s website. It is an extremely efficient way to generate and track new leads online. Here’s how your sales and marketing […]
Our previous post, 7 Tips on How to Make Marketing Automation More Personable (Part 1), shared three tips on how to make marketing automation more personable. Here’s the follow up to that article with four more useful tips to drive your marketing automation strategy. Here are the last 4 of 7 tips on how to make […]