When your company needs to generate leads, your goals should be to find creative methods that allow you to communicate and network better with other businesses as well as untapped customers and, simultaneously, establish yourself and your company as an authority figure. You need to cut through the noise and get in front of people. When you show up, you need to be remarkable so that people see you as an expert and want to work with you. Here is a look at five ways to generate leads by getting in front of your prospects, where they are.
1. Slack Channels
Slack channels are tight-knit communities and, typically, you need an invitation to join them. However, once you get access to a channel, you can begin one-to-one communication with channel members or send broadcast messages to everyone. Slack channels are usually active, so you’re able to get in front of people passionate about a specific topic. By joining Slack channels, you can grow your brand within that community, and then help the other people in exchange. By helping others consistently, you can grow your status and authority within the group. Remember to bring value always and don’t spam.
2. Guest Blogging
Guest blogging is an effective way to improve your company’s reach. Websites require content to attract new visitors and nurture their existing audience. When you provide blog posts for other sites, you gain exposure, and they benefit as well because they get to publish great content. Guest blogging positions you as an authority figure because a website is endorsing your work by publishing it. Guest blogging also helps you build backlinks, enhance your search placement and drive relevant traffic to your site.
3. Answering Quora Questions
Quora is a wonderful way for you to answer important questions relevant to your industry and build your credibility. Make no mistake that answering Quora questions has a similar effect to that of guest blogging. Quora is an adult version of Yahoo Answers where people are actively asking for help and looking for specific answers. At the time of this writing, the website recently reached 100 million monthly unique visitors. Quora allows people to answer questions and establish themselves as an authority figure.
Answer questions that come from members of your community and industry. Doing so will help you target users who fit the profile of your ideal customer. When you use this website, you can create a company profile and then answer the questions that are related not just to your company but your industry as well. You can handle reputation management by searching for questions that people are asking related to whatever service or products you provide and then answer those questions. You can even set it up so that each member of your team creates a unique profile and team members can answer questions in conjunction with one another based on different levels of expertise.
4. Syndicate Your Content
Syndicating your content gets more mileage out of a regular blog. There are so many online platforms that have many visitors, and they often need quality content. Blogs, community websites, social media sites, forums and question-and-answer sites are an ideal solution. Syndicating content is a terrific way to enhance your lead generation because it amplifies the reach of your content, allowing you to tap into an audience you might not have otherwise been able to access. All of this optimizes your returns and puts your content in front of a demographic with a high potential for sales.
You aren’t just restricted to publishing your content to your immediate audience of current customers. When you put effort into making high-quality content, you should be rewarded by expanding your reach, so prospects get to see what it is you offer. Sharing your content through syndication also improves search engine ranking with enhanced credibility and relevant backlinks. This puts you in a place of authority as a leader in your industry, which generates more traffic and potentially more qualified leads.
With content syndication, you can collaborate with another company to co-market your promotional efforts where you both promote a single piece of content. You can also swap content with another brand where you both agree to promote one another’s content on your respective social media channels.
5. Public Speaking
Public speaking is a superb way to gain a captive audience. In today’s world, as things become increasingly more internet-based, people are trusting the face-to-face selling method much more. Known as the podium effect, being a public speaker will position you as an expert in the industry, which is what each of these methods helps to do. Focus when you start at small, intimate events. This will help you figure out what your audience wants to hear and help you fine-tune your selling methods. The right strategy is important in setting your business up. You can begin at small events with just 10 people at a time put on personal company events where you make an offer at the end for your attendees. When you start out, you want to create your own events so you can craft your signature talk and gain experience with your audience. Libraries or community centers make ideal places for these local events. You can book area venues and market it to local residents. Once you become more comfortable with it, you can host bigger events. Just remember that, at the end of each public speaking event, you need to give your attendees something like a free consultation or the opportunity to try a product for free. Give them an offer they can’t refuse. On the topic of syndication, if you know other people are having events, and they are looking for speakers like at expositions, conferences or trade shows, offer yourself as a speaker. Even if it’s just a few minutes, this could be a low-cost opportunity with a lot of return.
Overall, the purpose for each of these five creative methods is to allow you a way to generate leads by establishing yourself as an authority figure. You want to expand your reach and make sure that people see you as a leader in your industry — someone they can trust to whom they can turn for answers.
To learn how to properly manage those leads, once you have them, contact us here.
Morgan Williams is a Sales Professional and B2B Lead Gen Consultant based in Chicago, IL For a case study on how to use automated cold email marketing to spend $166.70 and make $3,435.30 in profit (2,061% ROI – email templates included), head over to his blog.