Dallas, Texas – Sales and marketing solutions provider, Lead Liaison expands into the UK to meet escalating demand.
“Twenty-seven percent of 2017’s revenue came from clients in Europe, Middle East, and Asia (EMEA),” says Ryan Schefke, Customer Success Manager at Lead Liaison. “The amount of business we were generating in the region increased by around 65% year-over-year for the past several years. It was logical that we needed to open an office there, and staff it with great leadership to continue to grow our international presence.”
To support the expansion, the company appointed Richard Nightingale as Director of EMEA Sales. With over 15 years of experience in sales and marketing, Nightingale was the perfect fit to head up the expansion. “I’m extremely excited to be leading the efforts in Europe, especially at such an interesting time for this industry,” says Nightingale. “Our company is growing at an unparalleled rate and EMEA is a big part of that growth.”
The new UK location is part of the overall global growth strategy for Lead Liaison. The new location validates their ongoing commitment to foster relationships abroad. The EU expansion also ensures Lead Liaison has a local presence for clients and partners.
Nightingale is a key hire for Lead Liaison considering their footprint in the region and their local expertise in privacy management. Their Consent Manager provides many capabilities to help companies execute and manage data privacy, such as those set forth by GDPR. Companies can collect consent, update visitor/contact privacy settings in real-time, manage data subject requests, and much more. These privacy measures help satisfy many GDPR requirements for companies doing business with residents or citizens in the European Union.
To learn more about Lead Liaison’s support for GDPR, or to speak with a representative, contact them here.
About Lead Liaison
Lead Liaison provides cloud-based sales and marketing automation solutions that helps businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and additional website engagement tools to boost sales effectiveness. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison is headquartered in Dallas, Texas. For more information, visit http://www.leadliaison.com or call 1-800-89-LEADS (895-3237).