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43 search results for: tools of the trade

41

Assessing Lead Generation Techniques

We recently provided consulting to a small business who struggles getting opportunities into their sales pipeline. Our consultation was focused around assessing lead generation techniques. For the purpose of confidentiality, we’ll keep the company name anonymous. We removed personal references to our suggestions and left in general suggestions broadly applicable and advantageous to many businesses. […]

42

Sales Pipeline

Sales pipeline, sales cycle, pipeline and revenue cycle are just a few terms thrown around in sales and marketing organizations across the globe to define the life cycle of a sale. There’s no single name for opportunities moving from initial contact to customer. In fact, the health care industry adds to the confusion by defining […]

43

101 Business to Business Lead Generation Ideas and Tips

Time consuming, process oriented, overwhelming…these are just a few ways of describing the task of business to business lead generation. Sales people are under more pressure than ever and always facing the “what can you do for me now” message from management. Inside and outside sales people have little time for sales prospecting and nurturing; […]