Deliverability and reputation problems can occur if you are using a shared IP address to send out your emails while other senders use the same IP address. If the other senders emails get marked as spam or the shared IP address gets blacklisted your IP will be blacklisted and/or your emails will land in the junk folder. Many ESPs automatically use shared IP addresses across many clients. Use a dedicated IP address for email marketing tools or marketing automation solutions.
Lead Liaison assigns a dedicated IP address to each customer. Trials are run using a shared IP address pool. Even in the pool, there are multiple IP addresses to prevent one from going down and affecting other trials.
We welcome your feedback, comments and suggestions. What are your thoughts on using a dedicated IP address vs. a shared IP address for email marketing?
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