It’s possible you’ve heard the headlines throughout 2013: “Is SEO Dead?” Search engine marketing experts are still working to figure out how Google’s algorithm changes this year affect websites on the whole. Out of all the research that’s been done and the rankings that were tallied, the truth is emerging: content is king and SEO is dead.
It’s Time To Beef Up Your Content
The “Is SEO Dead” question has little to do with whether or not people will still use search engines to find what they need. They absolutely will. It’s evident that with sites tanking, more and more small businesses will rely on PPC to get their websites and products out there to users. Traditional SEO isn’t dead – but the “tricks” advertisers have used over the years to game the search engines aren’t going to apply anymore. Old-fashioned, keyword optimized onsite content is going to be the only true way to rank up through the search engines and make your site indexable.
The more content and the more relevance to your audience, the better. It’s not just about putting as much content out there as possible – it’s about making sure your content is engaging and your audience wants to see it. The more eyes on your content, the more comments and the more general engagement from social media, the more you will find yourself ranking.
Is SEO Dead?
As long as it’s possible to be on the search engines, and as long as people are typing in their chosen keywords, SEO isn’t dead. It’s very much alive and kicking – and not just because our advertising partners are still doing well for their clients, but because people are still using Google – and because it’s still possible to get your site to the top of the search engines.
If you’re not creating good content for your site right now, there’s no better time. Websites who have been upset or penalized by Hummingbird are trying to rebuild their sites to catch up with the latest updates, so you have just as much of a window to create content as they do. Don’t wait – get started creating keyword-rich content that your audience will love today and watch your website excel.
If you’re looking for content resources to help SEO your website, we have what you need! Our Lead Liaison dashboard provides an opt-in content resource that allows you to receive the postings you need. Our writers are a trusted, proven resource for clients who can provide content that comes right in through your Lead Liaison marketing automation dashboard. Talk to us about our content resources today!