Has your business reached its full potential?
How many potential leads are you missing out on daily?
How much revenue could be generated from those leads?
The internet has created a competitive, yet highly lucrative marketplace for those that know how to use it to its full potential. Smart entrepreneurs are taking advantage of automated marketing techniques that are designed to efficiently generate more leads and more revenue by engaging, profiling, and nurturing potential consumers.
Here are 8 valuable marketing tips for generating more leads and more revenue:
1. Search Engine Optimization (SEO)
It should come as no surprise that the first marketing tip is to improve your websites ranking using a comprehensive SEO strategy. It is estimated that over 70% of people begin their buying process online and the majority of those people will only visit websites that appear on the first page of the search results. You can generate more leads and revenue through SEO by establishing authority, creating content that provides value to the reader, and using appropriate keywords in your articles and on your webpages.
2. Social Media Marketing (SMM)
Another aspect of SEO is social media marketing. There are billions of potential leads logging into social media sites like Facebook, YouTube, and Twitter daily. You will be able to generate more leads by creating engaging and exciting social profiles on these networking sites that are linked back to your website. You can then generate more revenue by reaching out to these new contacts and converting them into sales.
3. Automated Lead Generation
It almost goes without saying that automated lead generation software is the easiest and fastest way to generate more leads. It is estimated that 95% of the people who click on a website will leave unnoticed, if the website does not have an effective system for capturing them. Automated lead generation software ensures that every visitor will be added to the company’s lead database.
4. Website Visitor Tracking
The next valuable marketing tip is to use website visitor tracking with your automated lead generation software. This will allow you to monitor their online behavior, including which pages they click on and how long they stay on each page.
5. Lead Profiling
The next marketing tip is to use the information that has been gathered through website visitor tracking to develop a comprehensive lead profile. It is also beneficial to include online registries and access barriers on your website to extract additional demographic information on each potential lead.
6. Lead Qualification
After gathering information on every lead that has come across your site, the next marketing tip is to compare that profile to existing clientele to determine their likelihood for conversion. Each characteristic should be given a value based on relevancy, so leads can be scored based on how close they match up to a typical consumer. This technique has been proven to generate more revenue since every lead is immediately passed onto the sales department once they are determined to be a qualified lead.
7. Lead Nurturing
Another benefit of lead profiling is using that information to personalize content based on different lead segments. Marketers can create helpful articles directed at groups of leads that have similar needs. For example, if your website promotes nutritional supplements and you have a group of people who have clicked on an article about strategies for long-distance runners, you could create an article about how nutritional supplements can help support long-distance runners and then send it to that specific lead segment.
8. Complete Marketing Automation Program
Fortunately, most of these marketing tips can be accomplished using one comprehensive formula. Marketing automation software provides lead generation and website visitor tracking, as well as lead profiling, qualification, and nurturing. It follows leads through their buying process and helps to guide them in the right direction. You need SEO and SMM to direct companies onto your site, but it takes marketing automation to transform those leads into more revenue.