Ryan Schefke, Author at Lead Liaison

About Ryan Schefke

Ryan Schefke is a Customer Success Manager here at Lead Liaison. He's also our Founder! He's built a career in sales and marketing working for high tech companies for over 20 years. When he's not obsessing over client satisfaction, he enjoys spending time with his family, playing tennis, exercising, and eating only the finest dining at Taco Bell (no kidding).

Entries by Ryan Schefke

How to Prepare for a Marketing Event

March 8, 2018/0 Comments/in Revenue Generation Blog/by Ryan Schefke

There are various types of marketing events to attend; traditional marketing events like trade shows, corporate events, social gatherings, and more. Regardless of the event, a marketer must go through some checkpoints before the event. In this article we’ll cover how to prepare for a marketing event to make your event as successful as possible. […]

What’s the difference between marketing automation and sales enablement?

January 31, 2018/0 Comments/in Marketing Automation, Revenue Generation Blog, Sales, Sales and Marketing Tools, Sales Enablement/by Ryan Schefke

What’s the difference between marketing automation and sales enablement? On the surface, the two solutions seem very similar; however, they serve different purposes. In this article we’ll compare and contrast marketing automation with sales enablement. Primary User The first difference is with the primary user. Sales enablement is used by sales people whereas marketing automation […]

Why Microsoft Dynamics CRM and Marketing Automation Integration Matters

October 12, 2017/0 Comments/in Marketing Automation, Revenue Generation Blog/by Ryan Schefke

Why Does Microsoft Dynamics CRM and Marketing Automation Integration Matter? In this article we’ll discuss why Microsoft Dynamics CRM and marketing automation integration matter to businesses with a sales and marketing team. I’ve always been a proponent of CRM systems. As a user myself, I first started using Salesforce.com. I couldn’t imagine trying to keep track […]

Should You Build Your Website on the HubSpot CMS?

August 1, 2017/0 Comments/in Marketing, Revenue Generation Blog/by Ryan Schefke

Are you thinking you should build your website on the HubSpot CMS? In this post we’ll cover five key points to consider. COS vs. CMS HubSpot refers to it’s platform to host and build your website as a COS, a Content Optimization System. On the other hand, other popular systems such as WordPress refer to […]

Make Sure Your Marketing Agency Has Options

June 1, 2017/0 Comments/in Revenue Generation Blog/by Ryan Schefke

I work for Lead Liaison as a solutions specialist. I travel with our sales team on occasion to conduct trainings and have deeper level discussions with clients. On one of my trips, something caught my eye. I’m not quite an HVAC expert, but I’m familiar with the big name brands that are out there after […]

Marketing Automation Like my Pool Guy

April 18, 2017/0 Comments/in Revenue Generation Blog/by Ryan Schefke

Background on Pool Shopping Professionally, I work for Lead Liaison as a technical solutions specialist. Personally, I’m a father of two beautiful girls, 10 and 7, with an amazing wife that puts up with my shenanigans – for 12 years running now! Occasionally my professional career and personal life overlap. When you’re immersed in your […]