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14 search results for: buzzwords

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Buzzwords in Marketing Automation: Search Engine Optimization (SEO)

Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation.     Search Engine Optimization and Marketing Automation You can’t spend any time studying online marketing without reading the term “search engine optimization.” Still, you might be a little fuzzy about what this term […]

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Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. Many marketers run their PPC ads […]

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Buzzwords in Marketing Automation: Clickthrough Rate (CTR)

Clickthrough Rate (CTR): its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Companies dedicate a lot of resources to creating marketing content. But what’s more important is measuring the effectiveness of that content, so that you know where to spend those marketing dollars going forward. The calculation of […]

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Buzzwords in Marketing Automation: Database Segmentation

Database Segmentation: its meaning and how to apply it. A part of the series Buzzwords in Marketing Automation. Many small businesses use tracking services to find information about their prospects or leads, be it contact information, age and gender, or even things like their buying behavior. Database segmentation refers to the organization of that data in […]

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3 Awesome Results from Visitor Tracking

If you’ve been in marketing for any amount of time, you know that Inbound Marketing is all the rage and visitor tracking is a must. That great content on your website doesn’t mean much if you don’t know who’s engaging with it.  But you know that already. What you may not know is what you […]