Strategic Marketing Tools

Strategic Marketing Tools

Millions of marketing teams struggle finding the right strategy to market their solutions. Marketing tools help marketers do their job more effectively and efficiently; however, finding the right set of strategic marketing tools can be a bear. Fortunately, we’ve compiled a list of strategic marketing tools for you and encourage you to help us build upon this list. We categorized each tool into its respective marketing bucket. If your marketing team doesn’t have these tools to support their campaign, go get them! Note, we’ll keep this list dynamic and continue adding tools to it over time. What are your favorite strategic marketing tools?

Finding Professional Business Contacts

Data.com
Hoovers (primarily executives)
LinkedIn
Lead Liaison
ZoomInfo
NetProspex

Finding Companies

Hoovers
Lead Liaison
Data.com (limited company search)

Social Media

TweetDeck
AddThis
Facebook
LinkedIn
Twitter
Radian6 (owned by Salesforce.com)

Search Engine Optimization (SEO)

SEOMoz
SeoQuake (+ plugins for Firefox)

Analytics

Google Analytics
Adobe Online Marketing Suite (Omniture)

Revenue Generation Software

Lead Liaison
• All the other wanna-bes

Email Marketing

iContact
Constant Contact
Vertical Response
Lead Liaison (closed loop)
ExactTarget

Customer Relationship Management (CRM)

Salesforce.com
SugarCRM
Microsoft Dynamics
NetSuite
Maximizer

Press Releases

PRWeb
PR Newswire

Disclaimer: Lead Liaison has no affiliation with any of these tools, except our own ;-)

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1 reply
  1. Lydelle
    Lydelle says:

    I’m glad to see that you all included CRM Management on your list. It’s supremely important in marketing and I think a lot of times we forget that. or at least from where I stand. Best.

    Reply

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