Social Media Planning and the Super Bowl

Social media planning could be the key to truly getting your brand out there and making a post viral – especially during a big game or event like the Super Bowl. Did you tune in last weekend? If so, you might have been there for the big Bowl, for the halftime show or even just for the commercials. Super Bowl organizers know how to do it right – they throw in a little something for everyone to pile on as many extra viewers as possible.

Social media is no different – now it’s standard to live tweet big events like Bowl games, so of course big brands are getting on board. JC Penney’s ‘mitten’ tweets are now famous –

JCPenney Super Bowl Ad

People seriously thought someone in JCPenney’s social media department was partying a little too hard during the big bowl game and might not have a job come Monday. Then this happened:

JCPenney Super Bowl Ad

At the time of this writing, the last JCPenney mittens tweet received 3718 retweets and 1985 favorites. Not bad!

Careful Social Media Planning

Utilizing social networks to broadcast messages like these is a great idea. On Superbowl Sunday, your audience is going to be in front of the TV, but will also have laptops and smartphones out live tweeting and Facebooking about the event. This means that your brand should definitely be at the party – but with conscious content that’s relevant to the event at hand.

Sure, you can sell your services – but events like these are a time to figure out how you can present them in a way that’s fun and relates to the Super Bowl. You also don’t have to be stuck in front of your computer during the big event – you can use Lead Liaison and other tools to create great content and schedule it before you leave the house. This will allow you to ensure the right social media is posted and gets out there during the big game.

Answering Back

Even if you’re busy during major events, ensure you spend some time the next day responding to Tweets and Facebook questions about your posts. Being there for your audience is a big part of not only being recognized as an interactive brand – tweeting back can increase the visibility of your posts and your marketing message.

You can automate everything. Good social media planning allows you to take the time you need to enjoy your Sunday while your marketing is still doing its work. The Lead Liaison team would love to help engage your social media planning into something that ends up in tremendous results. Let’s talk today!

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